News

On 14 March, Miró Vermouth was once again dressed to the nines for the Vinaris Awards in the vermouth and aromatised wine section. The celebration, which repeated the previous edition, was held at the Espai Llotja of the Chamber of Commerce of Reus, our city and Catalan vermouth capital….

Miró Vermouth attended the ProWein 2024 fair, which took place from 10 to 12 March in Düsseldorf, Germany. We participated in the first guided tasting organised by the Food & Wines from Spain (FWS) department of ICEX: the Mediterranean Pride Tasting. This year’s edition of the ProWein…

Last January, the International Taste Institute recognised two of our vermouths: Vermouth Miró Bianco and the new addition for 2024, Vermouth Miró Rosé. Vermouth Miró Bianco, characterised by the bitterness of wormwood and gentian with notes of aromatic herbs, sweet spices, and refreshing…

The Ministry of Industry has chosen Miró Vermouth’s LOW SUGAR project within the framework of the PERTE agri-food (Strategic Projects for Economic Recovery and Transformation) call for proposals. Miró Vermouth’s idea is to investigate replacing sugars in vermouth with other…

Vermuts Miró has consolidated its commitment to local sport by entering into a historic sponsorship contract with CD Morell for the 2023/24 season. This agreement reinforces the company’s commitment to contributing to the development and success of local sports. Recently promoted to the…

Last Friday, November 10, Miró Vermouth celebrated together with the rest of the companies of the group, the 25th anniversary of Masergrup with the inauguration of the new corporate headquarters and a gala. A commemorative event that reviewed the past, present and future of the company in front…

Last Sunday, October 15, in the coastal town of Salou, was held the eighth edition of La Cursa de RAC1 in which Miró Vermouth was a collaborator for another year. More than 2,200 sports and radio lovers gathered at the Paseo Jaume I in Salou to start La Cursa de RAC1, making it the most crowded…

Miró Vermouth has been present at one of the most important international food and beverage events, the ANUGA Fair in Cologne, Germany. Our participation in the international fair ANUGA has been a great success and has given us the opportunity to present our products to a global audience eager…

This week Miró Vermouth has been present at the Comer Awards of La Vanguardia and also at the Catalonia Food Retail Cluster’s Catalan Gourmet Night. A week with double presence in major events and with major premium brands and recognized personality of the gastronomy of the national…

Miró, main sponsor, will experience the women’s table tennis Champions League. On September 21st, 22nd and 23rd, Miró Vermouth will be in the Champions League! The local CTT Ganxets will live a historic event by organizing the group stage of the first European league. With a highlight,…

Miró Vermouth has received the support of the Generalitat de Catalunya in the productive investments made in its production center in Reus. These investments, carried out in the years 2021 and 2022, correspond to the execution of the company’s Strategic Plan in the modernization of…

Reus Deportiu and Miró Vermouth have sealed the sponsorship agreement for two more seasons, until 2025. The successful brand of the most traditional drink of our city will continue to be present in the match kit of the first field hockey team, which competes in the OK Liga, the highest national…