by miro | Jul 14, 2026 | NEWS
Summer is synonymous with sport, togetherness and shared moments. At Miró Vermouth, we believe that the aperitif can also be part of this way of experiencing summer: more active, more conscious and adapted to new consumption habits. That is why, in 2026, Miró Zero is...
by miro | Jul 7, 2026 | NEWS
At Miró Vermouth, we continue to move forward in the FREEZE-IT-UP project (PA2-010100-2024-8), a research and innovation initiative aimed at improving the vermouth drinking experience through the development of new technological solutions applied to the product....
by miro | Jun 30, 2026 | NEWS
Miró Vermouth has launched its new advertising spot on TV3, a fresh, fun campaign closely linked to Catalan television culture that plays with humour, politics and the most social spirit of vermouth. The advert features two actors from Polònia, the 3Cat programme, and...
by miro | Jun 25, 2026 | NEWS
Reus Deportiu and Miró Vermouth Reus continue their partnership. The Club and the Reus-based vermouth company have once again renewed a sponsorship agreement through which the first roller hockey team of Reus Deportiu will display the ‘Miró Zero’ brand on the back of...
by miro | Jun 12, 2026 | NEWS
Miró Vermouth has achieved one of the most important milestones in its history. Miró Gran Reserva has been named the World’s Best Vermouth at the World Drinks Awards 2026 in London, the most prestigious international competition in the sector, recognizing...
by miro | Jun 9, 2026 | NEWS
On June 9, Reus experienced another historic milestone within the celebration of the Gaudí Year with the inauguration of a new sculpture dedicated to Antoni Gaudí, located in Fossar Vell, at the foot of the bell tower of the Prioral Church of Sant Pere. At Miró...