At Miró Vermouth, we continue to move forward in the FREEZE-IT-UP project (PA2-010100-2024-8), a research and innovation initiative aimed at improving the vermouth drinking experience through the development of new technological solutions applied to the product.
Recently, our facilities hosted a project follow-up meeting with the TECNALIA Surface Engineering team, a key session to review the work carried out so far, share technical progress and align the next milestones of this joint research. The meeting helped strengthen collaboration between the teams involved and allowed us to continue working in a coordinated way to turn this technological challenge into a reality.
The FREEZE-IT-UP project focuses on the development of advanced and multifunctional coatings designed to help maintain the organoleptic properties of vermouth at the ideal temperature for longer. This line of work aims to contribute to better preservation of the product’s sensory experience, respecting its aroma, flavour and distinctive characteristics, while adding value for the final consumer.
For Miró Vermouth, being part of this project represents an opportunity to continue driving innovation from tradition. As a brand with a long history in vermouth production, we remain committed to research and continuous improvement as tools to evolve, adapt to new market demands and offer new ways to enjoy our product.
Our collaboration with TECNALIA Surface Engineering allows us to incorporate specialised technical knowledge and move forward with solutions that bring together science, technology and the consumer experience. These types of partnerships reinforce our commitment to innovation applied to the agri-food sector and to the development of projects that bring real value to the product and to the people who enjoy it.
The FREEZE-IT-UP project is supported by the Ministry of Industry and Tourism through the Axis 1 PERTE Agri-food programme, within the framework of the 2024 call.
From Miró Vermouth, we would like to thank all the teams involved in this project for their dedication, and we are proud to keep moving forward with an initiative that looks to the future without losing sight of our essence: crafting vermouth with personality, quality and passion.
We continue innovating so vermouth can be enjoyed as it deserves!
