Miró Vermouth has been present at one of the most important international food and beverage events, the ANUGA Fair in Cologne, Germany.
Our participation in the international fair ANUGA has been a great success and has given us the opportunity to present our products to a global audience eager for new gastronomic experiences. During the fair, held from Saturday October 7 until Wednesday 11 of the same month, the Miró Vermouth stand has attracted visitors from all over the world willing to know our vermouth, the vermouth of Reus. The vermouth of Reus, this traditional drink with deep roots in our land, has become a true ambassador of the culture and tradition of the country.
The presence at the ANUGA fair has allowed us to establish new business relationships and valuable contacts for the future of Miró. We have taken the opportunity to show our variety of vermouths, from the most classic to innovative creations, all made from the family recipe that has endured for over a hundred years.
Anuga 2023
It has been five days full of valuable discussions, presentations, trends and innovations at the world’s largest and leading food and beverage trade fair. We have met with around 7,900 exhibitors from 118 countries and welcomed approximately 140,000 industry visitors from more than 200 countries. These numbers reaffirm the ANUGA fair and help us to make our brand known and broaden our horizons.
From Miró Vermouth we would like to express our gratitude to all the visitors who came to our stand at ANUGA. It has been a pleasure to share our passion for vermouth and to explain and taste our products. Your welcome has given us strength and motivation to continue working and innovating in order to launch new products to the market very soon and continue bringing the taste of vermouth to new homes and establishments.
We hope to see you again in the next edition.
With the support of:
