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Miró Ganxets Costa Daurada makes history
Miró Ganxets Costa Daurada has achieved a historic milestone in European table tennis. The team from Reus has qualified for the second phase of the Women’s Champions League, after completing a brilliant first round and exceeding all expectations with a decisive 1-3 victory against the Hungarian…
Vermouth: an essential classic in international cocktail culture
Vermouth is much more than just an aperitif. Its history, deeply tied to Mediterranean tradition, has made it a drink that transcends cultures and generations. And while in our homes we often enjoy it during “vermouth hour,” paired with olives or tapas, vermouth also holds a privileged place in…
Miró Zero and sports: this summer, the aperitif also takes the field
At Miró Vermouth, we believe the aperitif is part of our culture, but we also understand that more and more people are looking for alcohol-free alternatives to enjoy that special momento and for this we have Miró Zero. This summer, our commitment to a more conscious and balanced lifestyle has…
Vermuts Miró acquires Vermouth Perucchi
The Reus-based vermouth producer, founded in 1914 and a market leader in the sector, acquires Perucchi 1876, the oldest brand on the market. Vermuts Miró (Emilio Miró Salvat, SAU), part of the Reus-based business group MaserGrup and owned by entrepreneur Xavier Martinez, strengthens its…
Miró Rosso and Miró Bianco: two classics with their own style and Perfect Serve
Vermouth is much more than just a drink: it’s a ritual, a moment to share, enjoy, and savour life slowly. And if there are two great classics in our house, they are Miró Rosso and Miró Bianco—two benchmarks that have been setting the rhythm of the aperitif for generations. But… how do you enjoy…
Miró Vermouth, finalist for the Catalunya International Award
At Miró Vermouth, we are proud to announce that we have been selected as finalists for the Catalunya International Award, which recognises Catalan companies with global impact. This distinction is part of the prestigious SME Awards organised by PIMEC. The award ceremony was held on June 12 at…
Vermouth: a cultural classic in films, books and songs
Vermouth is not just an iconic drink for aperitif lovers: it has also left an unmistakable mark on popular culture. Cinema, literature, music… All have raised a glass of vermouth at some point. In cinema: between elegance and intrigue Vermouth has been a silent protagonist in many films. One of…
Vermouth, novelties and cocktails at Reus Viu el Vi
This past weekend, we returned home — to Reus — for the Reus Viu el Vi fair, and we can only say one thing: thank you for making it so special. As official sponsors of this edition, we are thrilled to have been part of such a successful event, with over 12,000 people enjoying the atmosphere,…
Miró Vermouth, official sponsor of the Nomad Festival: the essence of local spirit and mindful leisure
In 2025, Miró Vermouth is toasting to a summer full of unique moments… as the official sponsor of the Nomad Festival, an event that celebrates local culture, craftsmanship, music, and conscious, community-driven leisure. After its first edition in El Catllar, the festival stops this weekend in…
Miró Vermouth, Official Sponsor of Reus Viu el Vi 2025
At Miró Vermouth, we are deeply proud to be the official sponsor of the 15th edition of Reus Viu el Vi, the major wine fair of our region, as well as the 6th Reus Vermouth Showcase, which will take place on June 6th, 7th, and 8th at Parc de Sant Jordi. It’s an unmissable event for lovers of…
We renew our commitment with Reus Deportiu, because together we build our city
At Miró Vermouth, we are especially proud to announce that we have once again renewed our sponsorship agreement with Reus Deportiu first hockey team.This alliance, which has united us since 2016, represents much more than a sports partnership: it’s a bond that connects two of the most iconic,…
Miró Vermouth presents its range and its new non-alcoholic aperitif at the international trade fair PLMA
On May 20 and 21, Miró Vermouth was present at the PLMA “World of Private Label” trade fair, held in Amsterdam, one of the most important events in the world for manufacturers and distributors in the retail channel. This fair brings together companies from all over the world every year to…