This Thursday, Casa Navàs, one of the most iconic buildings in the center of Reus, became the meeting point for political, business, social, and festive personalities of the city on the occasion of the presentation of the 2025 Misericòrdia Festivities special edition.
At Miró Vermouth, we feel especially proud to be part of these moments that highlight the culture, traditions, and heritage of our city. For us, the Misericòrdia Festivities are much more than celebrations: they are an expression of the identity and the shared spirit of the entire Reus community.
Our general director, Montse Caelles, actively participated in the event as a representative of the company, taking part in the round table “Misericòrdia today: dialogue between institutions, citizens, and businesses”. In her intervention, she emphasized the role of vermouth as a symbol of the city of Reus, the close bond between Miró and the town’s main festivities, and the importance of preserving traditions while projecting the city and its heritage into the future.
During the event, which brought together nearly a hundred people in the main hall of Casa Navàs, the special edition dedicated to the festivities was presented. As a brand deeply rooted in the city and committed to its people, at Miró Vermouth we celebrate that Reus experiences its main festivities with intensity, combining tradition, popular culture, and a strong sense of belonging. It is this connection with the territory that inspires us to keep alive the tradition of Reus vermouth, while continuing to innovate and grow.
On these special days, we raise our glass to toast with all of you to Misericòrdia Festivities full of moments to remember. Because, just like vermouth, the traditions we share make our history even greater.
