Vermouth is not just an iconic drink for aperitif lovers: it has also left an unmistakable mark on popular culture. Cinema, literature, music… All have raised a glass of vermouth at some point.
In cinema: between elegance and intrigue
Vermouth has been a silent protagonist in many films. One of its greatest advocates is James Bond. Although his “vodka martini, shaken not stirred” is iconic, it’s worth remembering that this cocktail includes dry vermouth, which adds the perfect balance.
In “Vicky Cristina Barcelona”, directed by Woody Allen, vermouth appears as part of the Mediterranean culinary scene, and in series like “Mad Men”, set in the 1960s, it’s common to see characters with a vermouth or a cocktail like a Manhattan in hand, reinforcing their sophisticated, vintage style.
In literature: moments of pause
Vermouth has been the drink of choice for many literary characters. In Raymond Chandler’s novels, such as The Big Sleep, detective Philip Marlowe often drinks vermouth-based cocktails like the Gibson or the Martini, symbols of elegance and cool detachment. In Hemingway’s works, vermouth also appears in aperitif scenes, symbolizing reflection and calm.
In music: Mediterranean flavour
The song “El vermutillu” by the group Figa Flawas celebrates the very Mediterranean Sunday ritual of vermouth, linked to sunshine, plazas and gatherings with friends. These lyrics reflect vermouth not just as a drink, but as a lifestyle.
More than a drink: a cultural icon
Vermouth has endured through the years and become much more than a trend. It’s part of the visual and emotional language of many works, a way to suggest character, calm, mystery or celebration. At Miró Vermouth, we love seeing how our passion is also part of that collective imagination.
Because when we talk about vermouth, we’re also talking about history, characters and unforgettable moments.
