At Miró Vermouth, we are proud to announce the renewal of our sponsorship agreement with Reus FC Reddis, the football team from our city that last season achieved a historic milestone: promotion to the Segunda RFEF. This sporting achievement, the result of hard work, perseverance and collective talent, embodies values with which we fully identify and that we want to continue supporting through our commitment to sport and the territory.
The sponsorship agreement, in force for the new season, includes a very special element: the presence of Miró Zero, our major 2025 launch, on the team’s shirt. This is our non-alcoholic aperitif, created to respond to new consumer trends and to offer a healthy and balanced alternative that retains all the essence and flavour of traditional vermouth.
With this step, we want to highlight the natural connection between the world of sport and conscious lifestyle habits. Football, like any sporting discipline, is a space that promotes an active life, wellbeing and personal growth, and we believe that Miró Zero perfectly reflects these values. It is an option that allows you to enjoy the aperitif moment without giving up a healthy lifestyle, also designed for athletes and fans who want to experience Miró in any context.
This renewal strengthens a relationship that began years ago with the club and has grown steadily. For Miró, standing alongside Reus FC Reddis is much more than a sports sponsorship: it is a way of reaffirming our commitment to the territory, to local values and to the projection of a city that shares with us passion, effort and tradition.
With excitement, we continue along this shared path and raise a toast to the future: a future in which Miró Vermouth and Reus FC Reddis continue to achieve success together.
