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Miró Vermouth begins its participation at Alimentaria Barcelona 2026
Today, March 23, a new edition of Alimentaria Barcelona begins, one of the most important international trade fairs in the food and beverage sector, and Miró Vermouth is present from the very first day with the aim of strengthening its market position, presenting its product range and expanding…
International Vermouth Day
International Vermouth Day is celebrated every year on March 21st and has become a special date for all aperitif lovers. This celebration coincides with the arrival of spring in the northern hemisphere, a time of the year associated with outdoor gatherings, meeting friends and the tradition of…
Miró Vermouth estará presente en Alimentaria Barcelona 2026
Del 23 al 26 de marzo, Miró Vermouth estará presente en una nueva edición de Alimentaria Barcelona, una de las ferias internacionales más importantes del sector de la alimentación y las bebidas, que se celebrará en el recinto Gran Via de Fira Barcelona. La participación en esta feria supondrá…
The origin of the name vermouth
Where does the word vermut come from? Vermouth is one of the most traditional drinks of the aperitif, but few people really know where its name comes from. The origin of the name vermouth is directly related to the European history of aromatized wines and to a very specific plant that has been…
Miró Vermouth at Turismarket: sharing territory, vermouth and football
On March 2 and 3, Miró Vermouth took part in a new edition of Turismarket 2026, the tourism and territory professionals’ fair held at FiraReus. This event is a key meeting point connecting stakeholders, brands and experiences linked to the promotion of local territory, gastronomy and culture….
Cooking with vermouth: how to use vermouth in the kitchen
Cooking with vermouth is a simple way to add more flavor to many dishes. Vermouth is not only enjoyed as an aperitif, it can also be used in the kitchen to bring aroma, balance and a slightly sweet and spiced touch. For this reason, more and more recipes include vermouth as an ingredient. In…
Official presentation of the book Vermuts Miró and the History of Vermouth in Reus
Today marked the official media presentation of the book Vermuts Miró and the History of Vermouth in Reus, a work that traces more than a century of tradition, industry, and identity linked to vermouth and the city of Reus. Written by historian Isabel Martínez Martínez, the book bears the…
Low Sugar: the functional vermouth driving the circular economy
Miró, together with the technological center Eurecat, has carried out the project “LOWSUGAR: Applied research on a new type of ‘low sugar’ vermouth with natural sugars from food waste” (PAG-020100-2023-215), an initiative funded by the Ministry of Industry, Commerce and Tourism through the Next…
Maridar the vermouth: what to pair with vermouth
Knowing how to maridar the vermouth correctly is an essential part of aperitif culture. Vermouth is not only enjoyed for its flavor, but also for everything that accompanies it. Choosing well what to maridar the vermouth with helps enhance its aromas, balance its slight bitterness and make the…
Miró Vermouth strengthens its commitment to the territory by taking part in the Gastronomic Days organised by the Tarragona Provincial Council
Miró Vermouth actively participated in the Gastronomic Days: production, innovation and gastronomy, organised by the Tarragona Provincial Council on 11 November in Salou and 25 November in La Ràpita. This initiative, part of the Som Gastronomia – Catalonia, World Region of Gastronomy 2025…
Miró Vermouth brings the flavour of Reus to the first edition of SAVI – Salou Wine Fair
This past weekend, from November 7 to 9, we had the honour of taking part in the first edition of the Salou Wine Fair, SAVI, which gathered wineries, producers, and lovers of wine and vermouth in a truly special setting. For Miró Vermouth, our participation was a real celebration of our land,…
Miró Vermouth strengthens its international presence at the Reverse Trade Mission of Vermouth organized by the Reus Chamber of Commerce
At the start of this month and week, Reus became the epicentre of vermouth thanks to the event organized by the Reus Chamber of Commerce, the “Reverse Trade Mission of Vermouth.” This initiative brought together importers from the Benelux region (Belgium, the Netherlands and Luxembourg) with…