On March 2 and 3, Miró Vermouth took part in a new edition of Turismarket 2026, the tourism and territory professionals’ fair held at FiraReus.
This event is a key meeting point connecting stakeholders, brands and experiences linked to the promotion of local territory, gastronomy and culture. In this context, Miró participated to highlight Reus’ vermouth-making tradition and to share with attendees the essence of a brand deeply connected to the city and its heritage.
A vermouth tasting to discover Miró’s authenticity
During the day on Monday, March 3, the Miró stand hosted a vermouth tasting that allowed professionals and visitors to discover the nuances, aromas and characteristics that define the brand’s vermouths.
The activity became a relaxed and engaging meeting point where knowledge about vermouth production, serving and culture was shared, while strengthening the bond between the brand and the territory. The positive reception of the tasting once again confirms the growing interest in vermouth as an identity product and gastronomic experience.
Vermouth and football: a Monday to remember
Monday, at Turismarket 2026, also featured a special moment greatly appreciated by attendees: the presence of two players from the Reus FC Reddis first team, Lluís Recasens and Miquel Ustrell.
With them, visitors enjoyed a friendly moment with photos and table-football matches, creating a festive atmosphere that brought together two symbols deeply loved in Reus: vermouth and football.
This action reinforced Miró’s spirit as a close, locally rooted brand committed to its community and traditions.
