Miró Vermouth has completed its participation at Alimentaria Barcelona 2026, held from March 23 to 26, a particularly significant edition marking the 50th anniversary of one of the most important international trade fairs in the food and beverage sector.
During four days, the brand was present at this professional event with the aim of strengthening its position in the market, presenting its range of vermouths and continuing to expand its network of contacts both nationally and internationally.
The fair once again confirmed its importance as a meeting point for industry professionals, consolidating its position as one of the leading European events dedicated to food and beverages.
An edition with nearly 110,000 professional visitors
According to the organizers, Alimentaria 2026 closed with nearly 110,000 professional visitors from more than 120 countries and with the participation of thousands of exhibiting companies, many of them international.
These figures confirm the global character of the fair and its role as a key platform for generating business, creating commercial agreements and discovering the trends that will shape the future of the sector.
In this context, Miró Vermouth’s presence allowed the brand to strengthen relationships with distributors, clients and professionals, while presenting its products in a high-visibility environment.
Four days of meetings, contacts and new opportunities
During the fair, the Miró Vermouth stand became a meeting point for visitors interested in learning about the brand’s philosophy and discovering its range of vermouths.
Participating in Alimentaria provided the opportunity to share experiences, identify new market trends and continue working on the expansion of the brand into new markets, always maintaining quality, tradition and innovation as its foundation.
Events like Alimentaria are essential to continue boosting the presence of Miró both in the national and international market, in an increasingly competitive and global sector.
A new boost to keep growing
Participation in Alimentaria 2026 represents another step in the growth strategy of Miró Vermouth, based on continuous improvement, international projection and the promotion of vermouth culture.
After the fair, the brand continues working on new projects and business opportunities with the goal of further consolidating its presence in the sector and bringing Miró vermouth to new markets.
