Last Saturday, March 28, the Casa Navàs in Reus hosted the prize-giving ceremony for the special Easter giveaway organized jointly with Vermuts Miró, an initiative that combined heritage, culture and local gastronomy with the aim of bringing the history and vermouth tradition closer to the public in a fun and participatory way.
The contest took place through social media and invited participants to test their knowledge about both Casa Navàs and the Vermuts Miró brand. The initiative generated great interest and received very positive participation, showing the strong appeal of both the city’s modernist heritage and the vermouth tradition in Reus.
The giveaway included two different prizes. The first prize was a spectacular chocolate Easter cake inspired by the modernist Casa Navàs building, handcrafted by Confiteria Padreny, one of the most emblematic pastry shops in the city. The second prize consisted of a selection of Vermuts Miró products, including a variety of vermouths from the brand.
The winners of the giveaway were Júlia Vinaixa, who won the chocolate Easter cake, and Izan Roca, who received the Vermuts Miró product pack. Both collected their prizes at Casa Navàs during a small award ceremony attended by Xavier Martínez, president of MaserGrup, the business group that includes both Casa Navàs and Vermuts Miró.
To participate in the giveaway, the main challenge was to correctly answer two questions related to the two organizations. On one hand, participants had to identify the main cabinetmaker responsible for the noble floor of Casa Navàs, a key figure in the interior decoration of the modernist building. On the other hand, they had to identify the product launches from Vermuts Miró over the last two years, testing their knowledge about the brand’s evolution and new products.
With this initiative, at Vermuts Miró we aimed to help bring modernist heritage and vermouth tradition closer to the public, especially during an important time such as Easter, encouraging participation, local culture and knowledge of the city’s history and its most representative brands.
This giveaway is part of the cultural promotion, local engagement and heritage awareness initiatives that we promote together with Casa Navàs, with the aim of creating activities that connect culture, history, gastronomy and territory.
The great response to the giveaway on social media confirms the interest in this type of initiative and encourages us to continue promoting new activities to keep sharing vermouth culture and the city’s heritage with the public.
