News

Summer is synonymous with sport, togetherness and shared moments. At Miró Vermouth, we believe that the aperitif can also be part of this way of experiencing summer: more active, more conscious and adapted to new consumption habits. That is why, in 2026, Miró Zero is once again connecting with…

At Miró Vermouth, we continue to move forward in the FREEZE-IT-UP project (PA2-010100-2024-8), a research and innovation initiative aimed at improving the vermouth drinking experience through the development of new technological solutions applied to the product. Recently, our facilities hosted…

Miró Vermouth has launched its new advertising spot on TV3, a fresh, fun campaign closely linked to Catalan television culture that plays with humour, politics and the most social spirit of vermouth. The advert features two actors from Polònia, the 3Cat programme, and draws on the show’s…

Reus Deportiu and Miró Vermouth Reus continue their partnership. The Club and the Reus-based vermouth company have once again renewed a sponsorship agreement through which the first roller hockey team of Reus Deportiu will display the ‘Miró Zero’ brand on the back of their match shorts. Thanks…

Miró Vermouth has achieved one of the most important milestones in its history. Miró Gran Reserva has been named the World’s Best Vermouth at the World Drinks Awards 2026 in London, the most prestigious international competition in the sector, recognizing excellence in premium beverages….

On June 9, Reus experienced another historic milestone within the celebration of the Gaudí Year with the inauguration of a new sculpture dedicated to Antoni Gaudí, located in Fossar Vell, at the foot of the bell tower of the Prioral Church of Sant Pere. At Miró Vermouth, we are especially proud…

At Miró Vermouth, we are especially proud to be part of initiatives that help preserve and promote the cultural heritage of our city. For this reason, we have collaborated as sponsors of the new mural dedicated to Antoni Gaudí, inaugurated on June 6 in Reus as part of the Gaudí Year 2026…

Once again, Miró Vermouth has had the privilege of participating in one of the most important gastronomic and wine-related events in the region: Reus Viu el Vi. Held last weekend in Plaça de la Llibertat in Reus, the fair once again demonstrated its strong appeal and consolidated its position…

At Miró Vermouth, we enjoy being part of projects that share our values: quality, tradition, proximity and a passion for gastronomy. That is why we are especially proud to announce that we are the official vermouth of Parada Torres, the new gastronomic concept created by the Torres Brothers at…

Miró Vermouth took part on May 27 and 28 in Expo FoodTech & Food 4 Future, one of the most important events in the food and technology industry, held in Bilbao. We participated as part of the MaserGrup VIP Lounge, a shared space alongside other group companies such as Frusleva and Costa,…

At Miró Vermouth, we continue celebrating new international recognitions that reinforce our commitment to quality, authenticity, and vermouth-making tradition. On this occasion, our vermouths have once again stood out at the prestigious International Wine & Spirit Competition (IWSC), one of…

Miró Vermouth continues to move forward with its national expansion and consolidation strategy through a new high-profile agreement. The vermouth brand has become an Official Partner of Roig Arena, the future major multi-purpose venue in the city of Valencia, thanks to a collaboration agreement…