Once again, Miró Vermouth has had the privilege of participating in one of the most important gastronomic and wine-related events in the region: Reus Viu el Vi. Held last weekend in Plaça de la Llibertat in Reus, the fair once again demonstrated its strong appeal and consolidated its position as one of the city’s major social and gastronomic events.
According to figures provided by the organisers, this year’s edition attracted more than 13,500 visitors, confirming the success of an event that showcases local wines, vermouths and gastronomic products while attracting thousands of people eager to discover new experiences and flavours.
At Miró Vermouth, we are especially proud to have been part of this major celebration once again, not only as participants in the vermouth exhibition but also as official sponsors of the event, reaffirming our commitment to promoting vermouth culture and supporting initiatives that help energise and showcase the city of Reus.
Throughout the fair, hundreds of visitors stopped by our stand to taste some of the most iconic Miró Vermouth references and discover why vermouth remains one of the most representative beverages of our tradition. From our classic vermouths to our most innovative creations, attendees were able to enjoy the full essence of the brand.
This year’s event also provided an excellent opportunity to demonstrate that vermouth is a versatile product with multiple consumption possibilities. For this reason, we introduced a range of proposals created using our new Miró cocktail range, designed to offer consumers fresh experiences and modern, refreshing and creative alternatives.
Visitors were able to discover new ways of enjoying vermouth through cocktails, combinations that preserve the essence of the product while adding new nuances, aromas and consumption occasions. These proposals generated great interest among attendees and confirmed the growing trend of incorporating vermouth into the world of modern mixology and cocktail culture.
Reus Viu el Vi is much more than a gastronomic fair. It is a meeting point for producers, brands, professionals and consumers who share a passion for local products. For us, participating year after year is an opportunity to strengthen our connection with the city where we grew and with all those who have made vermouth an authentic symbol of Reus’ identity.
Our presence at the fair also reflects Miró’s commitment to continuing to evolve without losing sight of its roots. Tradition and innovation coexist within a brand that keeps Reus’ vermouth heritage alive while exploring new trends and consumption habits adapted to today’s tastes.
At Miró Vermouth, we would like to thank the organisers, visitors and all the professionals involved for their trust and the warm welcome we received. We will continue working to innovate, preserve Reus’ vermouth tradition and take it even further.
