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The origin of the vermouth tradition: a story with a lot of flavor
Drinking vermouth is much more than just having a drink: it is a social ritual rooted in our culture, a pause to enjoy, share and savor life. But have you ever wondered where this tradition of ours comes from? The origin of vermouth as a beverage dates back to Ancient Greece, when Hippocrates,…
Miró sponsors the Cursa de RAC1 with Recovery Zone Zero
This Sunday, May 18, we had the privilege of being part of a very special day: the Cursa de RAC1, which this year has returned to the Port of Barcelona to celebrate the 25th anniversary of the station with more than 5,000 participants. And we did it the way we like it best: by joining the…
Miró Zero is born: the new healthy non-alcoholic aperitif option
In a world that is increasingly aware of health and wellness, at Miró we have decided to take a step forward with the launch of Miró Zero, our new range of non-alcoholic aperitifs. We do this thinking of all those people who want to enjoy the character and sophistication of a good aperitif, but…
This weekend we return to Vermut & Soul!
The Port Vell of Barcelona is filled again with good atmosphere, music and very good vermouth with a new edition of the Vermut & Soul fair, and in Miró Vermouth we could not miss it. After the fantastic experience of last November’s edition at the Fira de Barcelona, we are very…
Xavier Pàmies, del Forn Sistaré, nou ambaixador de Miró Vermouth a Reus
Pàmies, together with his brother Tomàs, leads the iconic Forn Sistaré, a century-old business that represents tradition and excellence in local artisanal baking. With a team of more than 25 employees across shops and workshop, his career stands for innovation, quality, and a strong commitment…
Vermouth Miró elaboration process
More than a century of tradition The production of Vermouth Miró is an artisanal process that we combine with the passion and dedication that have characterized us since our beginnings. From the careful selection of raw materials to the final bottling process, including maceration and blending,…
Miró Vermouth grows and sets bold goals for 2025
Miró Vermouth ends 2024 on a high note, with figures that confirm the brand’s sustained growth and strong market position. With 6 million litres sold —a 7% increase from the previous year— the company cements its leadership in Catalonia and continues to expand both nationally and…
Reus FC Reddis is promoted to Segunda RFEF with Miró Vermouth as sponsor
Reus FC Reddis achieved a historic milestone this Sunday: direct promotion to Segunda RFEF. A 1-3 victory against San Cristóbal, combined with Girona B’s defeat, confirmed the team’s leap to the fourth tier of Spanish football. At Miró Vermouth, official sponsor of the team, we are proud…
Reus is vermouth and vermouth is Miró – La Vanguardia
Now that Miró Vermouth has been awarded several recognitions at the Vinari Awards, we want to take this opportunity to share an article that La Vanguardia published a few days ago about the company. The piece highlights Miró’s century-long history, its blend of tradition and innovation, as well…
Miró Vermouth triumphs at the Vinari de Vermuts 2025 Awards and wins the award for Best Vermouth in Catalonia
Miró Vermouth has been one of the main protagonists of the Vinari Vermouth Awards 2025, consolidating its position as a benchmark brand in the sector. In a competition in which almost seventy producers participated, Miró has shone with its own light, obtaining several awards that reinforce its…
Miró se suma a los “Xuts per l’ELA”
This Sunday March 23, Miró Vermouth we wanted to join the day “Xuts per l’ELA” organized by the Cambrils Unió and in collaboration with Swim for ELA. A sports day with the solidarity objective of raising funds to be used for research into this disease. From Miró Vermouth we have…
REUS: Vermouth capital of Spain
The roots of vermouth The word wermut has its origin in German, where it means “wormwood”, an essential plant in the production of this drink. If we go back to ancient Greece, wines were already flavored with various aromatic plants and herbs. This tradition continued in the Roman Empire and…