In a world that is increasingly aware of health and wellness, at Miró we have decided to take a step forward with the launch of Miró Zero, our new range of non-alcoholic aperitifs. We do this thinking of all those people who want to enjoy the character and sophistication of a good aperitif, but without giving up a healthy lifestyle.
This Thursday, May 15, we officially presented Miró Zero at Casa Navàs in Reus, an emblematic setting for a very special occasion: to share with the media the birth of a new ritual in our history.
Miró Zero was born as a fresh, elegant and inclusive option, designed for those who enjoy gastronomic experiences, social and with personality, but prefer not to consume alcohol. We know that the needs of our consumers evolve, and we evolve with them, offering a healthy, responsible alternative and, above all, without sacrificing taste or elegance.
With a unique flavor profile, Miró Zero reinforces our commitment to quality and to all those who wish to continue to enjoy the moment of the aperitif, without exceptions. Whether for health, lifestyle or personal choice, everyone is welcome.
Thus, we open the door to a new Miró: vibrant, adapted to all tastes and occasions, perfect for sharing moments, conversations and toasts… without alcohol.
As our commercial director, Montserrat Caelles, says:”At Miró we have always been committed to tradition and quality. With Miró Zero we take a step further on our path: to offer a traditional aperitif, but like never before. With all its soul, but without alcohol.”
Miró Zero is our way of telling the world that elegance, tradition and innovation can go hand in hand. And that the aperitif ritual is for everyone.
