On May 20 and 21, Miró Vermouth was present at the PLMA “World of Private Label” trade fair, held in Amsterdam, one of the most important events in the world for manufacturers and distributors in the retail channel. This fair brings together companies from all over the world every year to present their products and explore new business opportunities, with a special focus on private labels. For Miró, it has been a strategic opportunity to showcase the essence of our vermouth and present new products to an international professional audience.
During the two days of the fair, at our stand it was possible to discover and taste the full range of Miró vermouths, made in Reus with the “Vermouth de Reus” seal of quality. We have shared with distributors, buyers and private labels our history, our artisanal production process and the unique character that defines each of our varieties.
In addition, one of the great protagonists has been the new product of this 2025: the Aperitif Miró Zero, a proposal without alcohol that maintains the flavor and the ritual of the aperitif, now accessible to all audiences. This novelty has aroused great interest among visitors, especially in those markets where “zero” drinks are in full growth.
From Miró Vermouth we value very positively our participation in the PLMA. We return home with new contacts, ideas and the satisfaction of continuing to position our products on the international scene, betting on innovation without losing the essence that has defined us for over a century.
The 2025 World of Private Label International Trade Show will be held on 20-21 May.
Miró Vermouth ha presetado el nuevo Aperitivo Miró Zero, el nuevo aperitivo de Miró Vermouth sin alcohol. Una bebida refrescante equilibrada entre lo dulce y lo amargo para tomar una copa antes de una comida o una cena.
