

VERMOUTH MIRÓ GRAN RESERVA BEST VERMOUTH IN THE WORLD


Vermouth Miró Gran Reserva
Miró Gran Reserva has been distinguished as World’s Best Vermouth, officially becoming the best vermouth in the world, an award given by the World Drink Awards.
A DIFFERENT WAY TO ENJOY MIRÓ VERMOUTH
¡Siente la tradición en cada gota! Nuestro Vermouth fusiona décadas de experiencia y dedicación con un toque innovador.
Cada botella es una obra maestra que celebra la tradición con frescura moderna.
NEW FLAVOURS,
SAME TRADITION
OUR ESSENTIAL PRODUCTS
Fancy a vermouth? Explore the authentic Miró Vermouth, designed to satisfy all palates with adapted flavours and aromas, but always true to our Original Formula. Enjoy it in the company of friends and family while savouring the combination of Mediterranean and Alpine botanicals.
There’s no reason to deprive yourself of a good vermouth on a terrace in the sun!
THE VERMOUTH,
MORE MUSICAL
COMIENZA LO BUENO, CONCIERTOS BY MIRÓ
Did you know about our most musical campaign? In 2021 we present our campaign under the title ‘Comienza lo Bueno’ which will consist of a series of acoustic concerts in Spanish venues. Relive it if you were there or enjoy it if you missed it!
In REUS with Buhos
In barcelona with Samantha
In Madrid with Roi Méndez
In Castellón with Suu
ONE VERMOUTH,
ONE HISTORY
DISCOVER THE LATEST NEWS
At Miró Vermouth, innovation is our true passion, and we can’t wait to share with you our latest exciting new products. We’ve been working non-stop to create experiences that are going to make your senses go wild! Want to know more? Great! Stop by our blog and find out all about these new wonders and how you can enjoy them to the fullest.
Miró Vermouth moves forward in the FREEZE-IT-UP project together with TECNALIA
At Miró Vermouth, we continue to move forward in the FREEZE-IT-UP project (PA2-010100-2024-8), a research and innovation initiative aimed at improving the vermouth drinking experience through the development of new technological solutions applied to the product. Recently, our facilities hosted…
Miró Vermouth presents its new TV3 spot with humour, politics and plenty of vermouth
Miró Vermouth has launched its new advertising spot on TV3, a fresh, fun campaign closely linked to Catalan television culture that plays with humour, politics and the most social spirit of vermouth. The advert features two actors from Polònia, the 3Cat programme, and draws on the show’s…
Reus Deportiu and Miró Vermouth Reus renew their sponsorship agreement for the tenth consecutive season
Reus Deportiu and Miró Vermouth Reus continue their partnership. The Club and the Reus-based vermouth company have once again renewed a sponsorship agreement through which the first roller hockey team of Reus Deportiu will display the ‘Miró Zero’ brand on the back of their match shorts. Thanks…
Miró Gran Reserva Named World’s Best Vermouth at the World Drinks Awards in London
Miró Vermouth has achieved one of the most important milestones in its history. Miró Gran Reserva has been named the World’s Best Vermouth at the World Drinks Awards 2026 in London, the most prestigious international competition in the sector, recognizing excellence in premium beverages….
Miró takes part in a new tribute to Antoni Gaudí in the heart of Reus
On June 9, Reus experienced another historic milestone within the celebration of the Gaudí Year with the inauguration of a new sculpture dedicated to Antoni Gaudí, located in Fossar Vell, at the foot of the bell tower of the Prioral Church of Sant Pere. At Miró Vermouth, we are especially proud…
Miró Vermouth Joins Gaudí Year 2026 as Sponsor of the New Mural Dedicated to Antoni Gaudí in Reus
At Miró Vermouth, we are especially proud to be part of initiatives that help preserve and promote the cultural heritage of our city. For this reason, we have collaborated as sponsors of the new mural dedicated to Antoni Gaudí, inaugurated on June 6 in Reus as part of the Gaudí Year 2026…
WORKING FOR A BETTER FUTURE
Miró Vermouth actively supports the United Nations Global Compact, implementing actions that contribute to the Sustainable Development Goals. We know that it is important to have a healthy planet that is home to sustainable ecosystems and strong and resilient social structures, which is why we work in different areas as part of our Corporate Social Responsibility Plan.




















