The company plans to increase its sales from 5 to 6 million liters by 2023.
Vermuts Miró will launch a new distribution plan to increase presence in all sales channels
Reus, March 1, 2023 – The well-known manufacturer of vermouths and other liqueur wines, Vermuts Miró, faces 2023 with great projects and growth perspectives. The company expects to increase sales by one million liters compared to 2022, increasing them to more than 6 million liters, and consolidating itself as one of the largest producers in its category in Europe.
2022 will be marked by the investment commitment in the expansion of the production and logistics center in Reus. By 2023, Vermuts Miró will focus its strategy on the development of its distribution in the domestic market and will continue with its internationalization line.
The growth in the productive capacity of Vermuts Miró will allow it to increase its presence in all sales channels, initiating a new strategic plan based on the expansion of its distribution network. Currently, it is present on the food channel with its own brand “Miró”, MDD (Distribution Brands) and Co-Manufacturing. Through the HORECA channel, Vermuts Miró has established a strategic agreement to distribute its products to the market through GRUPO LA NAVARRA, a leading company specialized in the marketing of spirituous beverages, wines and liqueurs. This new alliance with the La Navarra Group will allow it to expand its market and distribution quota.
The company will follow its Innovation Plan by investing in the development of our products that entailed a disruptive change in the seventh category, participating in different projects with Research Centers and other companies in the sector, with the objective of leading new trends and adapting to consumer preferences.
Throughout 2023, Vermuts Miró will maintain its presence at the main venues in the sector, such as ProWein in Düsseldorf or Anuga in Colònia, and participation in the most prestigious awards. In fact, the products of the centenary-reusenca firm have achieved more than 32 recognitions in notable international competitions, but above all, the six latest additions are the Miró Gran Reserva Vermouth and the Miró Organic Vermouth, a 100% ecological product that will be presented in 2022.
