Now that Miró Vermouth has been awarded several recognitions at the Vinari Awards, we want to take this opportunity to share an article that La Vanguardia published a few days ago about the company. The piece highlights Miró’s century-long history, its blend of tradition and innovation, as well as its international growth and commitment to quality. A deep dive into a brand that continues to establish itself as a benchmark for vermouth in Reus and beyond.
Miró Vermouth, with over a century of history, is a benchmark for Reus vermouth thanks to its balance between tradition and innovation. Since 1914, it has been crafting its vermouth following an original recipe passed down through generations, allowing it to maintain its essence while adapting to new trends and expanding internationally.
The brand has successfully combined craftsmanship with advanced filtration, stabilization, and bottling technologies, ensuring exceptional quality in every bottle. In addition to marketing its own brand, Miró is a comanufacturer for major retail chains and private labels, establishing itself as Spain’s leading vermouth producer, with eight million liters in maceration and a bottling capacity of 22 million liters per year.
Since joining Masergrup in 2020, Miró has driven its growth through process digitalization, formula improvements, and a more diversified product range. Its commitment to innovation includes the Low Sugar project, funded through the PERTE Agroalimentario program, aimed at reducing sugar content without compromising flavor. The brand has also revamped its image and expanded its portfolio with products such as Vermouth Rosé and premium selections like Reserva and Gran Reserva.
Committed to culture, sports, and sustainability, Miró collaborates with cultural events, gastronomic fairs, and social projects. Additionally, it is exploring international partnerships with iconic vermouth-producing cities like Turin, strengthening its global presence and leadership in the sector.
A great article in La Vanguardia to celebrate the recent awards.
