Past, present and future
DISCOVER OUR CENTENARY TRADITIONThe original formula, a family secret that has remained intact, based on the careful selection of ingredients and the wisdom of combining them
SINCE 1914
The history
Imagine more than 100 years of pure passion, shared from parents to children, infusing our company with an experience that is savored in every sip of our traditional vermouth from Reus.
But that’s not all: at Miró Vermouth, we combine traditional craftsmanship with the latest technology in filtration, stabilization and packaging systems. We make sure that every experience with our vermouth is as fresh and exciting as the first day.
TRADITION & MODERNITY
WHERE PASSION BECOMES
TASTE
The milestones
1914 – THE ORIGINS
In 1914 Miró started as a bulk wine company in Cornudella de Montsant – Calle Mayor number 46 – in the province of Tarragona, the family’s place of origin.
1957 – EMILIO MIRÓ Y CÍA.
In 1957 Emilio Miró y Cía. was created as a producer of aromatized wines and liqueur wines in bulk. That same year, it moved from Cornudella de Montsant to Reus, at 21 Tetuan Street and later, in 1963, to 45 Ample Street.
1975 – EMILIO MIRÓ SALVAT, S.A.
In 1975 the company became Emilio Miró Salvat, S.A. and a year later it moved to its current headquarters at 10 Gual street in Reus.
1983 – PACKAGED PRODUCTS
In 1983 the company specializes in the manufacture of packaged products with its iconic Vermouth Rosso, Bianco and Extra Dry.
1990 – MIRÓ BRAND
The company focuses on the Miró brand and the production of the traditional Reus vermouth. From 1990 onwards, the company grows with the 2nd generation of the family taking over the management.
2016-2019 – GROWTH & EXPANSION
Start of manufacturing for third parties as Private Label and Co-manufacturing. After the death of Pere Miró Aguadé in April 2016, his wife, Remei Prats, together with their son, takes over the reins of the company.
2020 – NEW MASERGRUP VISION
Acquisition by Masergrup services and administration. Implementation of the 2020-2025 Business Plan based on geographic expansion, new product launches and brand consolidation.
TRADITION IN EVERY SIP
A TOAST TO
ELEGANCE AND SOPHISTICATION
THE ART OF MAKING VERMOUTH: A CENTENARY PROCESS
At Miró Vermouth, vermouth is more than a drink, it is a tradition passed down from generation to generation. Our production process combines artisanal experience with the highest quality ingredients to give life to an elixir of unparalleled flavor.
THE PROCESS
OF ELABORATION
1. SELECTION
We blend more than 70 different Mediterranean and alpine aromatic herbs, carefully selected according to our original formulas.
2. MACERATION
We make a hydroalcoholic maceration with the selected aromatic herbs and let them rest.
3. PRESSING
Once this time has elapsed, we press the macerations, obtaining the extract that will be incorporated into each vermouth coupage.
4. MIX
Add the rest of the ingredients such as wine, sugar and caramel to the vermouth coupage.
5. QUALITY CONTROL
We analyze each mixture in our laboratory to verify that the established high quality standards are met.
6. FILTERING
We make a first filtration to eliminate the particles of greater thickness and leave the product ready to be stored.
7. STORAGE
Depending on the variety of vermouth we are making, we store it in wooden or cement-lined tanks until it is ready to be consumed.
8. QUALITY CONTROL
We analyze in our laboratory each vermouth produced to verify that the high quality standards established are met.
9. FILTERING
Final filtering, prior to packaging, through absolute filters that ensure the total elimination of any type of particle or microorganism.
10. STABILIZATION
We stabilize the final product to avoid subsequent precipitation.
11. BOTTLING
We bottle the vermouth in different formats and it is ready to be stored and distributed.
12. QUALITY CONTROL
During the bottling process and prior to distribution, we perform a complete analysis of the product to ensure that it meets all established quality requirements.
AWARDS HISTORY: 2014 – 2022
Over the years, Miró Vermouth has been honored with multiple awards and recognitions that reflect our unwavering dedication to quality and innovation. From 2014 to 2022, we have been privileged to receive recognition from experts and vermouth lovers around the world.
CORPORATE SOCIAL RESPONSIBILITY
Certifications
At Miró Vermouth we are committed to quality, not only in our products, but also in our manufacturing processes. That is why our operations follow the strictest health and safety protocols, and our facilities comply with local, national and international requirements to guarantee quality and safety standards in food manufacturing.
Goals 2030
We know the importance of having a healthy planet that hosts sustainable ecosystems and strong and resilient social structures, therefore we work in different areas as part of our Corporate Social Responsibility Plan in accordance with the United Nations goals to ensure that our impact on the local environment and the community is positive.
In this sense, we have initiated actions aimed at implementing the principles contained in these initiatives:
- Collaboration with initiatives and/or entities that fight poverty and promote research, health and welfare of society.
- Commitment to more natural products with a new ecological variety.
- Commitment to recyclable materials in packaging and merchandising items.
- Expansion of the R&D&I laboratory, review of production processes and introduction of new technologies aimed at optimization, improved water management and responsible production.
- Commitment to stable and quality work, with equal opportunities and improvement of rest areas for employees.
