Miró Vermouth continues its commitment to excellence and innovation with the addition to the management team of Montse Caelles, as new director in different departments of the company. Her arrival represents a strategic milestone in the evolution of the brand, consolidating its position in the market and laying the foundations for further national and international expansion. As well as the consolidation of the strategic plan for the next five years.
With a solid background in communication and brand strategy, Montse Caelles brings vision, experience and leadership, values that fit perfectly with Miró’s philosophy. Her mission will be to reinforce the brand’s presence, boost its internationalization and promote its growth, always maintaining the essence and quality that have made Miró a benchmark in the world of vermouth.
Throughout her career, Montse has worked on high-impact projects, demonstrating her ability to develop innovative strategies that connect with the public and generate sustainable growth. Her incorporation reinforces the direction of the company together with Gerard Serral, Miró’s commitment to constant evolution and adaptation to new trends in the sector, exploring new forms of communication and promotion.
At Miró Vermouth, we are convinced that his talent and commitment will mark a before and after in our trajectory. We are confident that her arrival will contribute to strengthen the brand, expand our reach and consolidate our presence in the sector.
We welcome Montse Caelles to the management team and celebrate together the beginning of a stage full of new challenges, opportunities and successes.
Miró Vermouth, with its traditional recipe since 1914, intends to continue growing not only in the national field, but also with the arrival to new international markets. With the arrival of Montse Celles we reinforce the management team with the certainty of being able to reach the objectives of the strategic plan for the next 5 years.
