This December, Miró Vermouth, as part of MaserGrup our corporate group, has reaffirmed its commitment to the community by actively participating in two solidarity initiatives organized by the group. These actions, focused on supporting those most in need during the holidays, include a food collection for the benefit of the Food Bank and a toy collection for the Red Cross. Together with the other companies in the group, such as Fruselva, Costa Concentrados Levantinos, Tecnol, Setier and Casa Navàs, Miró Vermouth has worked to make these initiatives possible.
Food Drive: A little of EVERYONE is A LOT
The food collection campaign has focused on helping families who need it most, collecting basic necessities such as milk, oil, cookies, cereals, pasta, rice, vegetables, canned food and baby food, among others. From Miró Vermouth, the entire team has been urged to collaborate, highlighting how every small contribution can make a big difference in people’s lives.
Toy drive: For a smile to every child
With the slogan “Every child deserves a toy”, this campaign sought to bring the joy of Christmas to the most vulnerable children. New, non-warlike and non-sexist toys were collected, promoting values of respect and equality, and guaranteeing the safety and hygiene of the products.
These initiatives not only reflect the social commitment of Miró Vermouth and MaserGrup, but also serve to strengthen ties with the local community. By getting involved in solidarity actions that benefit those who need it most, Miró Vermouth contributes to creating a more supportive and inclusive environment.
From Miró Vermouth and MaserGrup, we would like to thank all the teams for their dedication and collaboration in these campaigns. The union of efforts makes it possible for hope and joy to reach many homes this Christmas.
Let’s make our solidarity the best gift this season!
