Miró Vermouth made a strong impression at the Private Label Manufacturers Association (PLMA) International Council, which took place in Amsterdam (Netherlands) on 28th and 29th May.
This key event in the sector provided us with an exceptional platform to showcase our products to an international audience. Over the two days, the Miró Vermouth stand attracted many visitors eager to learn about the qualities and characteristics that establish Miró Vermouth as a market leader in Spain.
Participating in the PLMA fair reinforces Miró Vermouth’s strategy of expanding internationally by taking advantage of major events to introduce new products and consolidate its presence in foreign markets. The positive reception of the new Miró Rosé Vermouth is an important step in this direction, demonstrating that innovation and tradition can work together to attract new consumers.
We took the opportunity to showcase our entire range of vermouths, from classic black and white varieties to the most unique selections, captivating visitors with their quality and tradition. However, the star attraction has been the new Vermouth Miró Rosé, launched in 2024, which has aroused great interest among visitors to our stand.
Vermouth Miró Rosé is new for 2024:
Vermouth Miró Rosé, a rosé vermouth designed to be enjoyed especially in long drinks and summer cocktails, has been one of the most talked-about products at the fair. With its smooth, fruity taste and eye-catching pink hue, this new vermouth is sure to appeal to lovers of traditional vermouths as well as those seeking new tasting experiences.
At Miró Vermouth, we view our participation in the PLMA fair very positively as a step forward in the internationalisation of our vermouth. We hope to continue growing in this respect, and we are optimistic that our new innovation projects will give us a boost in the near future.
With the support of:
