Miró Vermouth once again demonstrated its commitment to the local community and social initiatives by taking part as a sponsor in the Cursa de les Dones de Reus, one of the most important sporting and solidarity events in the city.
Despite the threat of rain, the race once again filled the streets of Reus with a great turnout and an outstanding atmosphere, consolidating its position as a day of awareness, sport, and community spirit. Hundreds of participants completed the urban route, showing support, energy, and collective commitment.
At Miró, we are proud to be part of events that promote values such as equality, health, and social cohesion. In this edition, the brand had its own space where attendees were able to enjoy Miró Zero, the company’s new alcohol-free proposal.
This product, designed to adapt to new consumption trends, offers an alternative to continue enjoying the aperitif ritual without giving up flavor or experience. With Miró Zero, the brand expands its range by offering a more inclusive option that allows people to enjoy the vermouth moment in any context.
Throughout the event, many participants and attendees had the opportunity to discover and taste this new product, turning Miró’s space into a meeting point to recharge, share impressions, and celebrate the experience.
The Cursa de les Dones de Reus is not just a sporting event, but also one with a strong social component, bringing the city together year after year around a shared cause. For Miró, being part of this initiative reinforces its connection with Reus and with actions that generate a positive impact on the community.
With this participation, Miró Vermouth continues to strengthen its commitment to the territory, supporting projects that combine tradition, innovation, and social responsibility.
We keep raising a glass to shared moments, meaningful initiatives, and a city that moves forward together.
