Miró Vermouth was present at the unveiling of the new jersey of Reus FC Reddis, a special kit created to commemorate the centenary of the death of Antoni Gaudí, reinforcing the connection between sport, city, and cultural heritage.
As official sponsors of the club, with a prominent presence on the jersey through Miró Zero, we are proud to be part of a project that goes far beyond sport. The new kit, presented at the Gaudí Centre in Reus, features the iconic trencadís as its central design element, reinterpreting one of the most recognizable symbols of modernism and the city’s identity.
This initiative highlights the strong link between the club and the city, projecting Reus as a place where culture, history, and sport coexist and reinforce one another. At Miró, we fully share this vision, as our own journey is deeply rooted in the territory and its essence.
The presentation event included institutional representatives and club members, along with audiovisual content that introduced the concept of the jersey and showcased it in action on the pitch. A proposal that goes beyond a simple sports kit to become a symbol of the city and a tool for cultural projection.
For Miró, continuing to be part of the journey of Reus FC Reddis is a source of pride and a reflection of our commitment to initiatives that promote local talent and strengthen a sense of belonging. The presence of Miró Zero on the jersey also reflects our commitment to innovation and alignment with new consumer trends.
In such a significant year as the Gaudí Year, this collaboration becomes even more meaningful, bringing together two realities that share roots and future vision: culture and sport.
From Miró Vermouth, we wish Reus FC Reddis the very best for the final stretch of the season. We will continue to stand by their side, supporting and cheering them on every match, confident that with effort, determination, and passion, they will keep fighting to achieve their goals.
