This past weekend, Miró Vermouth once again reaffirmed its commitment to the territory, culture, and social initiatives by taking part as a collaborator in two major events: a tribute concert dedicated to Antoni Gaudí in Reus and the 21st ESI Charity Dinner held in Barcelona.
As part of the Gaudí Year, El Círcol de Reus hosted a very special concert honoring the renowned architect from Reus. The event brought together audiences and culture enthusiasts in an evening that combined music and heritage, highlighting Gaudí’s legacy and his connection to the city.
After the concert, attendees enjoyed an aperitif featuring Miró Rosé in a relaxed atmosphere that encouraged socializing and extending the cultural experience. The gastronomic offering was complemented by a tasting of products from Forn Sistaré, another well-established local reference. This combination showcased two icons of Reus—vermouth and local gastronomy—in an event that paid tribute to one of its most universal figures.
At the same time, Miró Vermouth was also present at the 21st ESI Charity Dinner, held at the Hotel Grand Hyatt Barcelona, an event that gathered more than 600 attendees for a night defined by solidarity and social commitment. This annual gathering has become one of the most prominent charity events, aimed at supporting social and healthcare projects.
Miró’s participation in this event reinforces the brand’s intention to actively contribute to initiatives that generate a positive social impact beyond the strictly gastronomic field. Being present in such diverse settings as a cultural concert in Reus and a large charity dinner in Barcelona highlights the brand’s versatility and its ability to adapt to different contexts while maintaining its essence.
Both collaborations reflect Miró’s core values: a strong connection to the territory, the promotion of culture, and support for social causes. Whether through an aperitif in a heritage setting or at a major charity event, Miró continues to create meaningful moments that connect with people.
Through initiatives like these, Miró Vermouth strengthens its role as a committed brand, actively contributing to the cultural and social development of its environment.
