We had great success with Miró Vermouth this week. At the IX Gourmet Food Retail night, held at the Palau de Pedralbes in Barcelona, we were honoured to receive the Agroalimentary Innovation Award.
This award recognises our commitment to innovating our vermouths and our new Vermouth Miró Rosé, which was launched in 2024. Our commitment to research and innovation is essential for developing new products and improving the organoleptic, nutritional, and sustainable qualities of our vermouths. This recognition motivates us to continue evolving and offering our customers unique products that combine tradition and modernity.
The new Miró Rosé vermouth is a fresh, hibiscus-infused rosé that is ideal to drink on its own, with tonic, or in a cocktail. It has generated great excitement among attendees and allowed us to expand our range and reach new consumers. This vermouth was presented in 2024, and during the exhibition of products by the Cluster members, our brand manager Ester Bachs revealed it to the attendees.
Furthermore, this event has provided an excellent opportunity to connect with other professionals in the sector, discover new trends, and explore potential collaborations with leading companies in the food and retail industries.
At Miró Vermouth, we are very grateful to the Clúster Food Retail de Catalunya for this recognition. It encourages us to continue working with the same passion, combining tradition with creativity to produce the finest vermouths. We would also like to congratulate La Granja Foods 1959, the Vilafranca pastry company that received the same award.
