At Miró Vermouth, we take another step forward in our growth strategy with the opening of a new food and beverage space at PortAventura World, one of the leading leisure destinations in southern Europe. Our new vermouth bar, located in the Mediterranean area of the park, in the surroundings of the Moll Vell and the iconic boats Catalunya and Havana, will open its doors on May 8th.
With this project, we strengthen our presence in the tourism and leisure sector, aiming to bring the vermouth experience to a highly international environment. We have designed this space as an immersive proposal that blends tradition and modernity, recreating Mediterranean essence and offering an atmosphere designed to enjoy the aperitif moment in a unique setting.
The new vermouth bar is a large-format space that integrates both the central area and the two Moll Vell boats, becoming a key reference point within the park. Here, visitors will be able to discover and taste our full range of products, from our most classic references to our most innovative proposals, in an experience that highlights vermouth culture and our strong connection to our roots.
This opening is part of a collaboration and sponsorship agreement with PortAventura World valid until the end of the 2028 season, with the possibility of extension until 2029. Beyond this new space, our presence will expand to several food outlets within the park and also to the resort’s hotels, allowing us to bring the vermouth of Reus to an international audience.
For us, this project represents much more than a new opening. It is an opportunity to share vermouth culture in a unique setting, connecting with new audiences and strengthening our link to the Mediterranean. We want every visitor to experience a true Miró Moment in a special environment.
With this initiative, we continue evolving as a brand, maintaining our essence while reinforcing our commitment to quality, innovation, and the promotion of vermouth culture.
Press appearances
- Reus Digital – PortAventura Park estrena un espai de Vermuts Miró a l’àrea de la Mediterrània
- Vinetur – Vermuts Miró abre una vermutería en PortAventur Park
- Diari de Tarragona – PortAventura inaugura un nuevo espacio: una vermutería junto a la Mediterrània
- Diari Més – PortAventura estrena una gran vermutería de Vermuts Miró en el Moll Vell
- La Ciutat – Vermuts Miró abre una vermutería emblemática en PortAventura Park con ambiente mediterráneo
- Vino Tendencias – Vermuts Miró inaugura una nueva vermutería en PortAventura Park con un espacio tematizado en el Moll Vell
- infoCamp de Tarragona – Vermuts Miró inaugura una nova vermuteria a PortAventura
