Miró Vermouth ends 2024 on a high note, with figures that confirm the brand’s sustained growth and strong market position. With 6 million litres sold —a 7% increase from the previous year— the company cements its leadership in Catalonia and continues to expand both nationally and internationally.
The company generated €10.78 million in revenue, a 9.6% increase compared to 2023. EBITDA also rose by 11%, reaching €707,000. These results underline the success of Miró’s strategy, which balances tradition with innovation and operational excellence.
In 2024, the company invested €425,000 to improve its production processes and boost capacity. Looking forward, Miró plans to invest €1.7 million in 2025 to further strengthen its market presence and accelerate international expansion.
The company projects €12 million in revenue for the upcoming year. As Chief Commercial Officer Montserrat Caelles explains: “These figures give us confidence for the future. We’ve strengthened our growth in revenue and profitability, and 2025 will be a key year for expanding our leadership. We’re committed to international expansion and continuous innovation to offer a vermouth that’s true to the Miró tradition.”
Founded in 1914 in Cornudella de Montsant and relocated to Reus in 1957, Miró Vermouth has remained a benchmark in the world of vermouth for more than a century. Since 2020, with the support of MaserGrup, the brand has entered a new era of expansion, product development, and international recognition.
Miró Vermouth’s continued success is also rooted in its dedication to crafting products that reflect both heritage and quality. With a portfolio that includes classic and innovative vermouths, the brand has captured the attention of consumers who value authenticity and flavour. As global interest in premium aperitifs continues to rise, Miró is well-positioned to reach new markets and audiences. Its commitment to sustainability and local sourcing further strengthens its appeal, ensuring that each bottle not only tells a story of tradition, but also of responsibility and care. The road ahead promises exciting milestones for the iconic Reus-based brand.
