Miró Vermouth has launched its new advertising spot on TV3, a fresh, fun campaign closely linked to Catalan television culture that plays with humour, politics and the most social spirit of vermouth. The advert features two actors from Polònia, the 3Cat programme, and draws on the show’s satirical and light-hearted tone to deliver a clear message: “Because the only possible pact is to have a Miró vermouth.”
With this piece, Miró once again highlights vermouth as a moment of connection, complicity and good humour. The spot is based on a very recognisable idea: in politics, agreements are often difficult, arguments are part of everyday life and reaching a consensus is not always easy. But, despite any differences, there is one pact that always works: sitting down, sharing a good vermouth and raising a glass with Miró.
The campaign connects with the style of Polònia, one of the most iconic political satire programmes on Catalan television, bringing that spirit into Miró’s own universe. The advert plays with humour, television rhythm and the viewer’s sense of familiarity to present vermouth as a common ground capable of bringing together conversations, tables and moments.
Its broadcast on TV3 represents a new visibility action for Miró Vermouth, which continues to strengthen its presence on major channels while committing to communication that is approachable, current and full of personality. With this campaign, the brand keeps its essence alive: vermouth tradition, a strong connection to its territory and a way of understanding vermouth as an everyday celebration.
Because some pacts are hard to reach. But there is one that always works: having a Miró vermouth.
