This September is a special one for us: it has been five years since we joined our path with the MaserGrup project. A decisive step that has allowed us to grow, become stronger, and establish ourselves as the leading vermouth producer in Spain, without ever losing the essence that defines us.
Tradition that guides us, innovation that drives us
When we became part of MaserGrup, we had a clear goal: to preserve the legacy of the Miró family and the vermouth of Reus. And today we can proudly say that this commitment remains intact. Every bottle that leaves our house is still deeply rooted in our tradition and in the land that has seen us grow.
At the same time, the support and vision of MaserGrup have given us the opportunity to look further ahead, to innovate and to reinvent ourselves. Thanks to this, we have been able to grow as a brand and offer new options that meet the tastes and needs of today’s consumers.
Over these five years we have expanded our family with products that have already become essentials. Miró Rosé, fresh and versatile, has opened up a new way of enjoying vermouth. And Aperitiu Miró Zero, our alcohol-free proposal, has allowed us to connect with those who want to experience the aperitif in a more conscious and balanced way.
The future ahead of us
This first five-year chapter alongside MaserGrup has only been the beginning. We look to the future with the same passion and enthusiasm that have accompanied us since day one, determined to keep growing, innovating and sharing our essence with new audiences around the world.
Here’s to these five years together and to all that still lies ahead. Because we are Miró: a vermouth with history, with a future, and with so much more to offer.
