This past weekend, we returned home — to Reus — for the Reus Viu el Vi fair, and we can only say one thing: thank you for making it so special.
As official sponsors of this edition, we are thrilled to have been part of such a successful event, with over 12,000 people enjoying the atmosphere, music, good food… and of course, great vermouth.
Over the three days of the fair, we had the chance to share some truly special tastings with all of you. One of the highlights was our Appetizer Miró Zero, our new alcohol-free vermouth that surprised and delighted those looking for a smoother option — without losing the essence of traditional vermouth.
We were also thrilled to see so many of you come to try our Miró Gran Reserva, awarded in 2025 as the Best Vermouth in Catalonia by the Vinari Awards. A recognition that reinforces our commitment to quality, flavour and well-crafted tradition.
And for those seeking a different experience, we teamed up with the amazing professionals from The Green Dog / El Clandestino to create a special menu of creative cocktails made with our various vermouths. Refreshing, original and truly ours: a brilliant way to discover new ways to enjoy Miró.
We leave with memories of a weekend full of toasts, conversations and shared moments. It’s exciting to see how vermouth continues to bring people together, to celebrate and to connect. And if it’s in Reus, our home, even better! See you at the next Reus Viu on Vi!
