At Miró Vermouth, we are especially proud to announce that we have once again renewed our sponsorship agreement with Reus Deportiu first hockey team.This alliance, which has united us since 2016, represents much more than a sports partnership: it’s a bond that connects two of the most iconic, historic, and beloved institutions in our city.
Thanks to this agreement, our brand will continue to be prominently featured on the official kit of Reus Deportiu’s first hockey team, which competes in the OK Liga —the top national league— and the WSE Champions League, Europe’s most prestigious competition. Standing alongside a team with such a long history and a winning spirit fills us with pride and strengthens our commitment to local sports and to the values we share: passion, effort, tradition, and city pride.
The renewal was formalised in an incomparable setting, the Casa Navàs in Reus, in an event attended by our General Director, Montse Caelles; Reus Deportiu’s General Manager, Ramon Margalef; and first team hockey player, Martí Casas.
As Ramon Margalef rightly said, “Miró Vermouth is more than a brand: it’s a Reus icon, just like the hockey team.” Words that perfectly summarise what it means for us to be part of this project. And as our General Director, Montse Caelles, explained: “Miró Vermouth and Reus Deportiu, an alliance with 100% Reus DNA: passion, tradition, and city pride.”
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Miró Vermouth Reus, we have been making vermouth in our hometown for over a hundred years, keeping alive the spirit of doing things well and actively collaborating with initiatives that help Reus grow. This agreement is yet another example. We will continue to create memorable moments, celebrate achievements, and share values with Reus Deportiu and all its supporters.
Because when vermouth and hockey come together, good things happen. And because together, we build our city.
