{"id":237378,"date":"2026-04-08T09:50:41","date_gmt":"2026-04-08T07:50:41","guid":{"rendered":"https:\/\/vermutmiro.com\/la-casa-navas-acull-la-presentacio-oberta-al-public-del-llibre-vermuts-miro-i-la-historia-del-vermut-a-reus\/"},"modified":"2026-04-08T09:57:22","modified_gmt":"2026-04-08T07:57:22","slug":"casa-navas-hosts-the-public-presentation-of-the-book-vermuts-miro-and-the-history-of-vermouth-in-reus","status":"publish","type":"post","link":"https:\/\/vermutmiro.com\/en\/casa-navas-hosts-the-public-presentation-of-the-book-vermuts-miro-and-the-history-of-vermouth-in-reus\/","title":{"rendered":"Casa Nav\u00e0s hosts the public presentation of the book \u201cVermuts Mir\u00f3 and the history of vermouth in Reus\u201d"},"content":{"rendered":"<p>Yesterday, April 7, <strong>Mir\u00f3 Vermouth<\/strong> experienced a very special day at <a href=\"https:\/\/casanavas.cat\/en\/\"><strong>Casa Nav\u00e0s<\/strong><\/a>, hosting the public presentation of the book <em data-start=\"3073\" data-end=\"3125\">\u201cVermuts Mir\u00f3 and the history of vermouth in Reus\u201d<\/em>, written by historian <strong>Isabel Mart\u00ednez<\/strong>.<\/p>\n<p data-start=\"3194\" data-end=\"3590\">Following an initial presentation aimed at the media a few weeks ago, this new event sought to bring the work closer to the general public at a particularly symbolic time, just ahead of <strong>Sant Jordi<\/strong> and World Book Day. The event opened the doors of Casa Nav\u00e0s to everyone interested in discovering firsthand the history of a brand deeply rooted in the city of Reus.<\/p>\n<p data-start=\"3592\" data-end=\"4089\">The book provides a rigorous and well-documented look at the origins of Mir\u00f3, answering key questions such as what led a rural doctor from Priorat to begin commercializing vermouth, what path this business initiative followed, and how it eventually became established in Reus. Through this research, the author builds a narrative that connects business history with the social and economic context of the region, offering a comprehensive view of the evolution of vermouth as an identity element.<\/p>\n<p data-start=\"4091\" data-end=\"4512\">During the presentation, Mir\u00f3 Vermouth\u2019s director, <strong>Montserrat Caelles<\/strong>, highlighted the brand\u2019s cultural dimension, stating that \u201ccompanies like Mir\u00f3 do not only create products: they shape culture and become part of the emotional landscape of a territory.\u201d This reflection emphasizes Mir\u00f3\u2019s role not only as a producer but also as an active contributor to preserving and promoting local heritage.<\/p>\n<p data-start=\"4514\" data-end=\"4802\">The event drew a large audience, demonstrating the growing interest in the history of vermouth and in initiatives that connect culture and territory. Once again, Casa Nav\u00e0s became a meeting point between tradition and modernity, reinforcing its role as a key cultural venue in the city.<\/p>\n<p data-start=\"4804\" data-end=\"5106\">The event concluded with a tasting of Mir\u00f3 products in a relaxed and festive atmosphere. Attendees enjoyed a pleasant \u201ctardeo\u201d with music and a great ambiance, while also having the opportunity to purchase copies of the book and exchange impressions, opinions, and expectations about the publication.<\/p>\n<p data-start=\"5108\" data-end=\"5305\" data-is-last-node=\"\" data-is-only-node=\"\">Through this initiative, Mir\u00f3 Vermouth reaffirms its commitment to culture, history, and the territory, helping to keep the spirit of vermouth alive in Reus and to pass it on to future generations.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yesterday, April 7, Mir\u00f3 Vermouth experienced a very special day at Casa Nav\u00e0s, hosting the public presentation of the book \u201cVermuts Mir\u00f3 and the history of vermouth in Reus\u201d, written by historian Isabel Mart\u00ednez. Following an initial presentation aimed at the media a few weeks ago, this new event sought to bring the work closer [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":237374,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-237378","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Casa Nav\u00e0s hosts the public presentation of the book \u201cVermuts Mir\u00f3 and the history of vermouth in Reus\u201d - Mir\u00f3 Vermouth | El aut\u00e9ntico vermouth de Reus<\/title>\n<meta name=\"description\" content=\"Public presentation of the book \u201cVermuts Mir\u00f3 and the history of vermouth in Reus\u201d, written by historian Isabel 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