{"id":237297,"date":"2026-03-31T15:04:54","date_gmt":"2026-03-31T13:04:54","guid":{"rendered":"https:\/\/vermutmiro.com\/miro-vermouth-col%c2%b7labora-en-un-mural-interactiu-dedicat-a-gaudi-a-reus\/"},"modified":"2026-03-31T15:12:08","modified_gmt":"2026-03-31T13:12:08","slug":"miro-vermouth-collaborates-on-an-interactive-mural-dedicated-to-gaudi-in-reus","status":"publish","type":"post","link":"https:\/\/vermutmiro.com\/en\/miro-vermouth-collaborates-on-an-interactive-mural-dedicated-to-gaudi-in-reus\/","title":{"rendered":"Mir\u00f3 Vermouth collaborates on an interactive mural dedicated to Gaud\u00ed in Reus"},"content":{"rendered":"<p><strong>Mir\u00f3 Vermouth<\/strong>\u2019s strong connection with the Reus territory and culture has led us to participate in an initiative that combines art, heritage, and innovation. <a href=\"https:\/\/web.gencat.cat\/es\/generalitat\/accio-govern\/commemoracions\/2026\/any-gaudi\">As part of the <strong>Gaud\u00ed Year<\/strong>,<\/a> Reus will feature a mural dedicated to the brilliant architect, located at Josep Sard\u00e0 i Cail\u00e0 Street, 9, which will include interactive digital content to explore the legacy of the Catalan modernism pioneer.<\/p>\n<p>The project was presented this Tuesday, March 31, in a press conference attended by several institutions and cultural representatives: Sandra Guaita, Mayor of Reus; Noem\u00ed Llaurad\u00f3, President of the Tarragona Provincial Council; Maite Gaud\u00ed, President of the Reus Gaud\u00ed Friends Association; Xavier Romeu, Artistic Director of the mural; and Jonatan Carranza, muralist and architect responsible for the artistic execution.<\/p>\n<p>Jonatan Carranza, known as <strong>Sojo<\/strong>, was selected from a pool of 25 candidates. His career began in the world of <strong>graffiti<\/strong> in 1993 and has evolved into muralism, combining aerosol techniques with drawing to create colorful and visually impactful works. Sojo has participated in various urban art festivals and received international recognition, becoming a reference in transforming public spaces through art.<\/p>\n<p>The mural will measure <strong>21 m x 6.5 m<\/strong> and will be executed in two phases. The first, scheduled for May, will focus on Carranza\u2019s artistic creation. The second phase, planned for October, will feature a <strong>QR code<\/strong> granting access to digital content with 2D and 3D animations, created by artist <strong>Gala Mirissa<\/strong>, allowing the public to interactively explore Gaud\u00ed\u2019s life and work.<\/p>\n<p>The initiative has the support of the <strong>Parish of Sant Joan Baptista<\/strong> and the <strong>Archbishopric of Tarragona<\/strong>, which will provide the fa\u00e7ade of the parish rectory for the mural. In addition, the project has been made possible thanks to private sector involvement, including <strong>Vermuts Mir\u00f3<\/strong>, <strong>Volvo<\/strong>, <strong>Repsol<\/strong>, and <strong>Escard\u00f3 Serveis<\/strong>, showing how culture, art, and local companies can collaborate to create visually and culturally impactful projects.<\/p>\n<p>For <a href=\"https:\/\/vermutmiro.com\/en\/\"><strong>Mir\u00f3 Vermouth<\/strong><\/a>, participating in this mural represents a commitment to the <strong>city of Reus<\/strong> and its <strong>cultural identity<\/strong>, reinforcing the brand\u2019s connection with creativity, innovation, and local tradition, while helping to promote Gaud\u00ed\u2019s legacy in a participatory and contemporary way.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mir\u00f3 Vermouth\u2019s strong connection with the Reus territory and culture has led us to participate in an initiative that combines art, heritage, and innovation. As part of the Gaud\u00ed Year, Reus will feature a mural dedicated to the brilliant architect, located at Josep Sard\u00e0 i Cail\u00e0 Street, 9, which will include interactive digital content to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":237293,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-237297","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mir\u00f3 Vermouth collaborates on an interactive mural dedicated to Gaud\u00ed in Reus - Mir\u00f3 Vermouth | El aut\u00e9ntico vermouth de Reus<\/title>\n<meta name=\"description\" content=\"Mir\u00f3 Vermouth collaborates on an interactive mural dedicated to Gaud\u00ed in Reus 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