{"id":233622,"date":"2025-04-14T15:00:41","date_gmt":"2025-04-14T13:00:41","guid":{"rendered":"https:\/\/vermutmiro.com\/?p=233622"},"modified":"2025-04-14T13:59:35","modified_gmt":"2025-04-14T11:59:35","slug":"miro-vermouth-ends-2024-enters-2025-with-investments","status":"publish","type":"post","link":"https:\/\/vermutmiro.com\/en\/miro-vermouth-ends-2024-enters-2025-with-investments\/","title":{"rendered":"Mir\u00f3 Vermouth grows and sets bold goals for 2025"},"content":{"rendered":"<p class=\"\" data-start=\"4050\" data-end=\"4347\">Mir\u00f3 Vermouth ends 2024 on a high note, with figures that confirm the brand&#8217;s sustained growth and strong market position. With 6 million litres sold \u2014a 7% increase from the previous year\u2014 the company cements its leadership in Catalonia and continues to expand both nationally and internationally.<\/p>\n<p class=\"\" data-start=\"4349\" data-end=\"4600\">The company generated \u20ac10.78 million in revenue, a 9.6% increase compared to 2023. EBITDA also rose by 11%, reaching \u20ac707,000. These results underline the success of Mir\u00f3\u2019s strategy, which balances tradition with innovation and operational excellence.<\/p>\n<p class=\"\" data-start=\"4602\" data-end=\"4837\">In 2024, the company invested \u20ac425,000 to improve its production processes and boost capacity. Looking forward, Mir\u00f3 plans to invest \u20ac1.7 million in 2025 to further strengthen its market presence and accelerate international expansion.<\/p>\n<p class=\"\" data-start=\"4839\" data-end=\"5255\">The company projects \u20ac12 million in revenue for the upcoming year. As Chief Commercial Officer Montserrat Caelles explains: \u201cThese figures give us confidence for the future. We\u2019ve strengthened our growth in revenue and profitability, and 2025 will be a key year for expanding our leadership. We\u2019re committed to international expansion and continuous innovation to offer a vermouth that\u2019s true to the Mir\u00f3 tradition.\u201d<\/p>\n<p class=\"\" data-start=\"5257\" data-end=\"5559\">Founded in 1914 in Cornudella de Montsant and relocated to Reus in 1957, Mir\u00f3 Vermouth has remained a benchmark in the world of vermouth for more than a century. Since 2020, with the support of MaserGrup, the brand has entered a new era of expansion, product development, and international recognition.<\/p>\n<span class=\"collapseomatic \" id=\"id6a31acf0f3662\"  tabindex=\"0\" title=\"\"    ><\/span><div id=\"target-id6a31acf0f3662\" class=\"collapseomatic_content \">\n<p><a href=\" \"><\/a><br \/>\n<a href=\" \"><\/a><\/p>\n<p><img alt=mir\u00f3 vermouth><br \/>\n<img alt=mir\u00f3 vermouth><\/p>\n<p>Mir\u00f3 Vermouth\u2019s continued success is also rooted in its dedication to crafting products that reflect both heritage and quality. With a portfolio that includes classic and innovative vermouths, the brand has captured the attention of consumers who value authenticity and flavour. As global interest in premium aperitifs continues to rise, Mir\u00f3 is well-positioned to reach new markets and audiences. Its commitment to sustainability and local sourcing further strengthens its appeal, ensuring that each bottle not only tells a story of tradition, but also of responsibility and care. The road ahead promises exciting milestones for the iconic Reus-based brand.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Mir\u00f3 Vermouth ends 2024 on a high note, with figures that confirm the brand&#8217;s sustained growth and strong market position. With 6 million litres sold \u2014a 7% increase from the previous year\u2014 the company cements its leadership in Catalonia and continues to expand both nationally and internationally. The company generated \u20ac10.78 million in revenue, a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":233628,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-233622","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mir\u00f3 Vermouth grows and sets bold goals for 2025 - Mir\u00f3 Vermouth | El aut\u00e9ntico vermouth de Reus<\/title>\n<meta name=\"description\" content=\"Mir\u00f3 Vermouth ends 2024 with solid growth and enters 2025 with strong investments and an ambitious \u20ac12M revenue forecast.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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