{"id":233451,"date":"2025-04-01T15:07:38","date_gmt":"2025-04-01T13:07:38","guid":{"rendered":"https:\/\/vermutmiro.com\/reus-es-vermouth-y-vermouth-es-miro-la-vanguardia\/"},"modified":"2025-04-01T15:14:54","modified_gmt":"2025-04-01T13:14:54","slug":"reus-es-vermouth-y-vermouth-es-miro-la-vanguardia","status":"publish","type":"post","link":"https:\/\/vermutmiro.com\/en\/reus-es-vermouth-y-vermouth-es-miro-la-vanguardia\/","title":{"rendered":"Reus is vermouth and vermouth is Mir\u00f3 &#8211; La Vanguardia"},"content":{"rendered":"<p>Now that <strong>Mir\u00f3 Vermouth<\/strong> has been awarded several recognitions at the <strong><a href=\"https:\/\/www.premisvinari.cat\/\">Vinari Awards<\/a><\/strong>, we want to take this opportunity to share an <a href=\"https:\/\/www.lavanguardia.com\/qf\/20250321\/10489543\/reus-vermouth-vermouth-miro-brl.html\">article<\/a> that <em>La Vanguardia<\/em> published a few days ago about the company. The piece highlights Mir\u00f3\u2019s century-long history, its blend of tradition and innovation, as well as its international growth and commitment to quality. A deep dive into a brand that continues to establish itself as a benchmark for vermouth in Reus and beyond.<\/p>\n<p>Mir\u00f3 Vermouth, with over a century of history,<strong> is a benchmark for Reus vermouth thanks to its balance between tradition and innovation<\/strong>. Since 1914, it has been crafting its vermouth following an original recipe passed down through generations, allowing it to maintain its essence while adapting to new trends and expanding internationally.<\/p>\n<p>The brand has successfully <strong>combined craftsmanship with advanced filtration<\/strong>, stabilization, and bottling technologies, ensuring exceptional quality in every bottle. In addition to marketing its own brand, Mir\u00f3 is a <em>comanufacturer<\/em> for major retail chains and private labels, establishing itself as Spain\u2019s leading vermouth producer, with eight million liters in maceration and a bottling capacity of 22 million liters per year.<\/p>\n<p>Since joining <strong>Masergrup<\/strong> in 2020, Mir\u00f3 has driven its growth through process digitalization, formula improvements, and a more diversified product range. Its commitment to <strong>innovation<\/strong> includes the <em>Low Sugar<\/em> project, funded through the PERTE Agroalimentario program, aimed at reducing sugar content without compromising flavor. The brand has also revamped its image and expanded its portfolio with products such as Vermouth Ros\u00e9 and premium selections like Reserva and Gran Reserva.<\/p>\n<p>Committed to culture, sports, and sustainability, <a href=\"https:\/\/vermutmiro.com\/ca\/\">Mir\u00f3<\/a> collaborates with cultural events, gastronomic fairs, and social projects. Additionally, it is exploring international partnerships with iconic vermouth-producing cities like Turin, strengthening its global presence and leadership in the sector.<\/p>\n<p>A great article in La Vanguardia to celebrate the recent awards.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Now that Mir\u00f3 Vermouth has been awarded several recognitions at the Vinari Awards, we want to take this opportunity to share an article that La Vanguardia published a few days ago about the company. The piece highlights Mir\u00f3\u2019s century-long history, its blend of tradition and innovation, as well as its international growth and commitment to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":233445,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-233451","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reus is vermouth and vermouth is Mir\u00f3 - La Vanguardia - Mir\u00f3 Vermouth | El aut\u00e9ntico vermouth de Reus<\/title>\n<meta name=\"description\" content=\"We want to share a news that La Vanguardia is going to publish several times about the company, tradition and innovation\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vermutmiro.com\/en\/reus-es-vermouth-y-vermouth-es-miro-la-vanguardia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reus is vermouth and vermouth is Mir\u00f3 - La Vanguardia - Mir\u00f3 Vermouth | El aut\u00e9ntico vermouth de Reus\" \/>\n<meta property=\"og:description\" content=\"We want to share a news that La Vanguardia is going to publish several times about the company, tradition and innovation\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vermutmiro.com\/en\/reus-es-vermouth-y-vermouth-es-miro-la-vanguardia\/\" \/>\n<meta property=\"og:site_name\" content=\"Mir\u00f3 Vermouth | El aut\u00e9ntico vermouth de Reus\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/VermutMiro\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-01T13:07:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-01T13:14:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vermutmiro.com\/wp-content\/uploads\/2025\/04\/La-Vanguardia.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1312\" \/>\n\t<meta property=\"og:image:height\" content=\"790\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"miro\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"miro\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/vermutmiro.com\\\/en\\\/reus-es-vermouth-y-vermouth-es-miro-la-vanguardia\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/vermutmiro.com\\\/en\\\/reus-es-vermouth-y-vermouth-es-miro-la-vanguardia\\\/\"},\"author\":{\"name\":\"miro\",\"@id\":\"https:\\\/\\\/vermutmiro.com\\\/#\\\/schema\\\/person\\\/2ed1d6042af6a55cb26dce1a0b031660\"},\"headline\":\"Reus is vermouth and vermouth is Mir\u00f3 &#8211; 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