{"id":229416,"date":"2022-09-13T17:52:30","date_gmt":"2022-09-13T15:52:30","guid":{"rendered":"https:\/\/vermutmiro.com\/nuestra-historia\/"},"modified":"2026-05-26T10:41:14","modified_gmt":"2026-05-26T08:41:14","slug":"our-history","status":"publish","type":"page","link":"https:\/\/vermutmiro.com\/en\/our-history\/","title":{"rendered":"Our history"},"content":{"rendered":"
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Past, present and future<\/h1>DISCOVER OUR CENTENARY TRADITION<\/span>
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The original formula, a family secret that has remained intact, based on the careful selection of ingredients<\/span> and the wisdom of combining them<\/o:p><\/h1>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n
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SINCE 1914<\/h3>\n

The history
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At Mir\u00f3 Vermouth, we have been making our vermouth following the Original Formula since 1914, a secret that has been passed down from generation to generation. Each bottle is filled with the essence of the best ingredients and the unique wisdom of combining them.
Imagine more than 100 years of pure passion, shared from parents to children, infusing our company with an experience that is savored in every sip of our traditional vermouth from Reus.
But that's not all: at Mir\u00f3 Vermouth, we combine traditional craftsmanship with the latest technology in filtration, stabilization and packaging systems. We make sure that every experience with our vermouth is as fresh and exciting as the first day.<\/div>\n
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TRADITION & <\/span>MODERNITY<\/span><\/h1>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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WHERE PASSION BECOMES<\/h2>\n

\u00a0TASTE<\/h1>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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The milestones<\/span><\/h1>\n<\/div><\/div>\n\n
1914 -\u00a0 THE ORIGINS<\/strong><\/h5>\n

In 1914 Mir\u00f3 started as a bulk wine company in Cornudella de Montsant - Calle Mayor number 46 - in the province of Tarragona, the family's place of origin.<\/p>\n

1957 - EMILIO MIR\u00d3 Y C\u00cdA.<\/h5>\n

In 1957 Emilio Mir\u00f3 y C\u00eda. was created as a producer of aromatized wines and liqueur wines in bulk. That same year, it moved from Cornudella de Montsant to Reus, at 21 Tetuan Street and later, in 1963, to 45 Ample Street.<\/p>\n

1975 - EMILIO MIR\u00d3 SALVAT, S.A.<\/h5>\n

In 1975 the company became Emilio Mir\u00f3 Salvat, S.A. and a year later it moved to its current headquarters at 10 Gual street in Reus.<\/p>\n

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\"Nuestra<\/span><\/div>\n<\/div>\n<\/div>\n\n
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1983 - PACKAGED PRODUCTS<\/h5>\n

In 1983 the company specializes in the manufacture of packaged products with its iconic Vermouth Rosso, Bianco and Extra Dry.<\/p>\n

1990 - MIR\u00d3 BRAND<\/h5>\n

The company focuses on the Mir\u00f3 brand and the production of the traditional Reus vermouth. From 1990 onwards, the company grows with the 2nd generation of the family taking over the management.<\/p>\n

2016-2019 - GROWTH & EXPANSION<\/h5>\n

Start of manufacturing for third parties as Private Label and Co-manufacturing. After the death of Pere Mir\u00f3 Aguad\u00e9 in April 2016, his wife, Remei Prats, together with their son, takes over the reins of the company.<\/p>\n

2020 - NEW MASERGRUP VISION<\/h5>\n

Acquisition by Masergrup services and administration. Implementation of the 2020-2025 Business Plan based on geographic expansion, new product launches and brand consolidation.<\/p>\n<\/div><\/div>\n\n

TRADITION IN EVERY SIP<\/span>
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A TOAST TO<\/h2>\n

ELEGANCE AND SOPHISTICATION<\/h1>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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THE ART OF MAKING VERMOUTH: A CENTENARY PROCESS<\/span><\/h1>\n

At Mir\u00f3 Vermouth, vermouth is more than a drink, it is a tradition passed down from generation to generation. Our production process combines artisanal experience with the highest quality ingredients to give life to an elixir of unparalleled flavor.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n

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1. SELECTION<\/h4>

We blend more than 70 different Mediterranean and alpine aromatic herbs, carefully selected according to our original formulas.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

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2. MACERATION<\/h4>

We make a hydroalcoholic maceration with the selected aromatic herbs and let them rest.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

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3. PRESSING<\/h4>

Once this time has elapsed, we press the macerations, obtaining the extract that will be incorporated into each vermouth coupage<\/em>.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n

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4. MIX<\/h4>

Add the rest of the ingredients such as wine, sugar and caramel to the vermouth coupage<\/em>.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

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5. QUALITY CONTROL<\/h4>

We analyze each mixture in our laboratory to verify that the established high quality standards are met.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

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6. FILTERING<\/h4>

We make a first filtration to eliminate the particles of greater thickness and leave the product ready to be stored.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n

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7. STORAGE<\/h4>

Depending on the variety of vermouth we are making, we store it in wooden or cement-lined tanks until it is ready to be consumed.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

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8. QUALITY CONTROL<\/h4>

We analyze in our laboratory each vermouth produced to verify that the high quality standards established are met.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

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9. FILTERING<\/h4>

Final filtering, prior to packaging, through absolute filters that ensure the total elimination of any type of particle or microorganism.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n

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10. STABILIZATION<\/h4>

We stabilize the final product to avoid subsequent precipitation.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

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11. BOTTLING<\/h4>

We bottle the vermouth in different formats and it is ready to be stored and distributed.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

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12. QUALITY CONTROL<\/h4>

During the bottling process and prior to distribution, we perform a complete analysis of the product to ensure that it meets all established quality requirements.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n

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AWARDS HISTORY: 2014 - 2026
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Over the years, Mir\u00f3 Vermouth has been honored with multiple awards and recognitions that reflect our unwavering dedication to quality and innovation. From 2014 to 2026, we have been privileged to receive recognition from experts and vermouth lovers around the world.<\/p>\n<\/div><\/div>\n\n

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CORPORATE SOCIAL RESPONSIBILITY<\/span><\/h1>\n<\/div><\/div>\n\n
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Certifications<\/h3>\n

At Mir\u00f3 Vermouth we are committed to quality, not only in our products, but also in our manufacturing processes. That is why our operations follow the strictest health and safety protocols, and our facilities comply with local, national and international requirements to guarantee quality and safety standards in food manufacturing.<\/p>\n

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Goals 2030<\/span><\/h3>\n

We know the importance of having a healthy planet that hosts sustainable ecosystems and strong and resilient social structures, therefore we work in different areas as part of our Corporate Social Responsibility Plan in accordance with the United Nations goals to ensure that our impact on the local environment and the community is positive.<\/p>\n

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In this sense, we have initiated actions aimed at implementing the principles contained in these initiatives:<\/p>\n