{"id":238494,"date":"2026-05-26T09:31:30","date_gmt":"2026-05-26T07:31:30","guid":{"rendered":"https:\/\/vermutmiro.com\/miro-vermouth-nuevo-partner-oficial-de-roig-arena\/"},"modified":"2026-05-26T10:38:19","modified_gmt":"2026-05-26T08:38:19","slug":"miro-vermouth-nou-partner-oficial-del-roig-arena","status":"publish","type":"post","link":"https:\/\/vermutmiro.com\/ca\/miro-vermouth-nou-partner-oficial-del-roig-arena\/","title":{"rendered":"Mir\u00f3 Vermouth, nou partner oficial del Roig Arena"},"content":{"rendered":"<p><strong>Mir\u00f3 Vermouth<\/strong> continua avan\u00e7ant en la seva estrat\u00e8gia d\u2019expansi\u00f3 i consolidaci\u00f3 a escala estatal amb un nou acord de gran rellev\u00e0ncia. La marca de vermut s\u2019ha convertit en <a href=\"https:\/\/www.roigarena.com\/es\/\">nou Partner Oficial del Roig Arena<\/a>, el <a href=\"https:\/\/www.roigarena.com\/es\/\">futur gran recinte multiusos de la ciutat de Val\u00e8ncia<\/a>, gr\u00e0cies a un acord de col\u00b7laboraci\u00f3 que s\u2019allargar\u00e0 durant els pr\u00f2xims anys.<\/p>\n<p data-start=\"462\" data-end=\"809\">A trav\u00e9s d\u2019aquesta alian\u00e7a, <strong>Mir\u00f3 Vermouth comptar\u00e0 amb exclusivitat en la categoria de vermut dins del recinte<\/strong>, estant present a tots els espais de restauraci\u00f3 i apropant aix\u00ed la cultura de l\u2019aperitiu i del vermut a milers de persones que assistiran a concerts, esdeveniments esportius, espectacles i experi\u00e8ncies d\u2019entreteniment de primer nivell.<\/p>\n<p data-start=\"811\" data-end=\"1306\">Aquest acord representa un nou pas en el creixement de Mir\u00f3 Vermouth fora de Catalunya, refor\u00e7ant la seva pres\u00e8ncia en espais estrat\u00e8gics i de gran visibilitat dins del territori estatal. La col\u00b7laboraci\u00f3 amb un projecte de la dimensi\u00f3 i projecci\u00f3 del Roig Arena permet a la marca continuar posicionant-se com un referent dins del sector del vermut, vinculant la seva imatge a propostes innovadores, experiencials i relacionades amb la gastronomia i l\u2019oci de qualitat.<\/p>\n<p data-start=\"1308\" data-end=\"1695\">A m\u00e9s de la pres\u00e8ncia de Mir\u00f3 Vermouth al recinte, la companyia incorporar\u00e0 tamb\u00e9 la seva marca m\u00e9s premium, <strong>Perucchi<\/strong>, al restaurant Poble Nou, un dels espais gastron\u00f2mics destacats del Roig Arena. Amb aix\u00f2, l\u2019empresa reafirma la seva aposta per oferir productes d\u2019alt valor afegit i continuar impulsant la innovaci\u00f3 dins del m\u00f3n de l\u2019aperitiu i la cocteleria.<\/p>\n<p data-start=\"1697\" data-end=\"2030\">L\u2019acord contempla tamb\u00e9 la realitzaci\u00f3 de diferents activacions de marca i experi\u00e8ncies vinculades a l\u2019univers del vermut. Entre elles, es desenvoluparan sessions de tardeo, tastos i propostes experiencials pensades per connectar amb nous p\u00fablics i continuar difonent <strong>la cultura mediterr\u00e0nia que forma part de l\u2019ADN de Mir\u00f3 Vermouth.<\/strong><\/p>\n<p data-start=\"2032\" data-end=\"2410\">La directora general de Mir\u00f3 Vermouth, Montserrat Caelles, ha destacat que \u201caquest acord ens permet apropar la cultura del vermut a nous p\u00fablics en un espai innovador i amb gran capacitat de projecci\u00f3\u201d. Aix\u00ed mateix, ha subratllat que \u201cforma part de la nostra estrat\u00e8gia de creixement en entorns on la gastronomia, l\u2019oci i l\u2019experi\u00e8ncia de marca van de la m\u00e0\u201d.<\/p>\n<p data-start=\"2412\" data-end=\"2888\">Amb aquesta nova col\u00b7laboraci\u00f3, Mir\u00f3 Vermouth continua consolidant una etapa marcada per l\u2019expansi\u00f3, la innovaci\u00f3 i la projecci\u00f3 nacional i internacional de la marca. Fundada l\u2019any 1914 a Cornudella de Montsant i traslladada posteriorment a Reus, ciutat hist\u00f2rica i referent de la tradici\u00f3 vermutera, la companyia mant\u00e9 intacta la seva ess\u00e8ncia i comprom\u00eds amb la qualitat, mentre continua obrint noves oportunitats per portar el vermut a escenaris cada vegada m\u00e9s rellevants.<\/p>\n<p data-start=\"2890\" data-end=\"3195\">El Roig Arena, impulsat per Juan Roig, es convertir\u00e0 en un dels grans recintes coberts de refer\u00e8ncia a Espanya, amb una capacitat m\u00e0xima estimada de 20.000 espectadors en mode concert i una clara aposta per la innovaci\u00f3, la cultura i l\u2019entreteniment.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mir\u00f3 Vermouth continua avan\u00e7ant en la seva estrat\u00e8gia d\u2019expansi\u00f3 i consolidaci\u00f3 a escala estatal amb un nou acord de gran rellev\u00e0ncia. La marca de vermut s\u2019ha convertit en nou Partner Oficial del Roig Arena, el futur gran recinte multiusos de la ciutat de Val\u00e8ncia, gr\u00e0cies a un acord de col\u00b7laboraci\u00f3 que s\u2019allargar\u00e0 durant els pr\u00f2xims [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":238489,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-238494","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mir\u00f3 Vermouth, nou partner oficial del Roig Arena - Mir\u00f3 Vermouth | El aut\u00e9ntico vermouth de Reus<\/title>\n<meta name=\"description\" content=\"La marca de vermouth Mir\u00f3 ha esdevingut nou Partner Oficial de Roig 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