{"id":237295,"date":"2026-03-31T15:04:54","date_gmt":"2026-03-31T13:04:54","guid":{"rendered":"https:\/\/vermutmiro.com\/miro-vermouth-colabora-en-un-mural-interactivo-dedicado-a-gaudi-en-reus\/"},"modified":"2026-03-31T15:10:34","modified_gmt":"2026-03-31T13:10:34","slug":"miro-vermouth-col%c2%b7labora-en-un-mural-interactiu-dedicat-a-gaudi-a-reus","status":"publish","type":"post","link":"https:\/\/vermutmiro.com\/ca\/miro-vermouth-col%c2%b7labora-en-un-mural-interactiu-dedicat-a-gaudi-a-reus\/","title":{"rendered":"Mir\u00f3 Vermouth col\u00b7labora en un mural interactiu dedicat a Gaud\u00ed a Reus"},"content":{"rendered":"<p>La vinculaci\u00f3 de <strong>Mir\u00f3 Vermouth<\/strong> amb el territori i la cultura de Reus ens ha portat a formar part d\u2019una iniciativa que combina art, patrimoni i innovaci\u00f3. <a href=\"https:\/\/web.gencat.cat\/es\/generalitat\/accio-govern\/commemoracions\/2026\/any-gaudi\">En el marc de l\u2019<strong>Any Gaud\u00ed<\/strong><\/a>, Reus comptar\u00e0 amb un mural dedicat al genial arquitecte, situat al carrer de Josep Sard\u00e0 i Cail\u00e0, 9, que inclour\u00e0 continguts digitals interactius per aprofundir en el llegat de l\u2019autor del modernisme catal\u00e0.<\/p>\n<p>Aquest dimarts, 31 de mar\u00e7, s\u2019ha presentat el projecte en roda de premsa, amb la participaci\u00f3 de diverses institucions i representants culturals: Sandra Guaita, alcaldessa de Reus; Noem\u00ed Llaurad\u00f3, presidenta de la Diputaci\u00f3 de Tarragona; Maite Gaud\u00ed, presidenta de l\u2019Associaci\u00f3 Amics de Gaud\u00ed de Reus; Xavier Romeu, director art\u00edstic del mural, i Jonatan Carranza, muralista i arquitecte encarregat de l\u2019execuci\u00f3 art\u00edstica.<\/p>\n<p>Jonatan Carranza, conegut com <strong>Sojo<\/strong>, ha estat seleccionat despr\u00e9s d\u2019avaluar 25 candidats. La seva traject\u00f2ria s\u2019inicia en el m\u00f3n del <strong>graffiti<\/strong> el 1993 i ha evolucionat cap al muralisme, combinant t\u00e8cniques d\u2019aerosol amb dibuix per crear propostes acolorides i de gran impacte visual. Sojo ha participat en diversos festivals d\u2019art urb\u00e0 i ha rebut reconeixement internacional, destacant-se com un referent en la transformaci\u00f3 de l\u2019espai p\u00fablic a trav\u00e9s de l\u2019art.<\/p>\n<p>El mural tindr\u00e0 unes dimensions de <strong>21 m x 6,5 m<\/strong> i es dur\u00e0 a terme en dues fases. La primera, prevista pel mes de maig, consistir\u00e0 en la creaci\u00f3 art\u00edstica de Carranza. La segona fase, programada per a l\u2019octubre, incorporar\u00e0 un <strong>codi QR<\/strong> que permetr\u00e0 accedir a continguts digitals amb animacions en 2D i 3D, desenvolupades per l\u2019artista <strong>Gala Mirissa<\/strong>, per descobrir de manera interactiva la vida i l\u2019obra de Gaud\u00ed.<\/p>\n<p>La iniciativa compta amb el suport de la <strong>Parr\u00f2quia de Sant Joan Baptista<\/strong> i de l\u2019<strong>Arquebisbat de Tarragona<\/strong>, que cedir\u00e0 la fa\u00e7ana de la rectoria annexa a la parr\u00f2quia per ubicar el mural. A m\u00e9s, el projecte ha estat possible gr\u00e0cies a la implicaci\u00f3 del sector privat, amb la col\u00b7laboraci\u00f3 de <strong>Vermuts Mir\u00f3<\/strong>, <strong>Volvo<\/strong>, <strong>Repsol<\/strong> i <strong>Escard\u00f3 Serveis<\/strong>, demostrant com la cultura, l\u2019art i les empreses del territori poden treballar conjuntament per impulsar projectes de gran impacte visual i patrimonial.<\/p>\n<p>Per a <a href=\"https:\/\/vermutmiro.com\/ca\/\"><strong>Mir\u00f3 Vermouth<\/strong><\/a>, participar en aquest mural representa un comprom\u00eds amb la <strong>ciutat de Reus<\/strong> i amb la seva <strong>identitat cultural<\/strong>, refor\u00e7ant el vincle de la marca amb la creativitat, la innovaci\u00f3 i la tradici\u00f3 local, alhora que contribueix a la divulgaci\u00f3 de la figura de Gaud\u00ed d\u2019una manera participativa i contempor\u00e0nia.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La vinculaci\u00f3 de Mir\u00f3 Vermouth amb el territori i la cultura de Reus ens ha portat a formar part d\u2019una iniciativa que combina art, patrimoni i innovaci\u00f3. En el marc de l\u2019Any Gaud\u00ed, Reus comptar\u00e0 amb un mural dedicat al genial arquitecte, situat al carrer de Josep Sard\u00e0 i Cail\u00e0, 9, que inclour\u00e0 continguts digitals [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":237292,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-237295","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mir\u00f3 Vermouth col\u00b7labora en un mural interactiu dedicat a Gaud\u00ed a Reus - Mir\u00f3 Vermouth | El aut\u00e9ntico vermouth de Reus<\/title>\n<meta name=\"description\" content=\"Mir\u00f3 Vermouth col\u00b7labora en un mural interactiu dedicat a Gaud\u00ed a Reus en marc 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