{"id":235120,"date":"2025-07-15T10:12:18","date_gmt":"2025-07-15T08:12:18","guid":{"rendered":"https:\/\/vermutmiro.com\/vermuts-miro-compra-vermouth-perucchi\/"},"modified":"2025-07-15T10:23:01","modified_gmt":"2025-07-15T08:23:01","slug":"vermuts-miro-compra-vermouth-perucchi-cat","status":"publish","type":"post","link":"https:\/\/vermutmiro.com\/ca\/vermuts-miro-compra-vermouth-perucchi-cat\/","title":{"rendered":"Vermuts Mir\u00f3 compra Vermouth Perucchi"},"content":{"rendered":"

L\u2019empresa de Reus, l\u00edder en l\u2019elaboraci\u00f3 de vermut fundada el 1914, compra Perucchi 1876, la marca m\u00e9s antiga del mercat.<\/strong><\/h2>\n

Vermuts Mir\u00f3<\/strong> (Emilio Mir\u00f3 Salvat, SAU), que forma part del grup empresarial MaserGrup amb base a Reus, propietat de l\u2019empresari Xavier Martinez,<\/strong> refor\u00e7a el seu lideratge al mercat espanyol ampliant el seu portafoli amb la Marca Perucchi, amb el seu perfil artes\u00e0 i premium.<\/p>\n

Perucchi<\/strong> est\u00e0 posicionada actualment com la quarta en el r\u00e0nquing de vendes del segment premium<\/strong> del mercat del vermut a Espanya en volum, segons la consultora de vins i espirituosos internacional IWSR.<\/p>\n

Perucchi 1876<\/strong>, t\u00e9 en aquests moments tres unitats de negoci, (1) l\u2019elaboraci\u00f3 i comercialitzaci\u00f3 de vermuts i licors, (2) la distribu\u00efdora de vins, caves i vermut DVVD Barcelona<\/strong>, dirigida als clients d\u2019hostaleria de l\u2019\u00e0rea metropolitana de Barcelona i (3) la botiga de vermuts, vins i licors VINS&CO<\/strong>, del carrer Aribau 177 de Barcelona, que disposa del assortiment m\u00e9s important i extens de la ciutat, en refer\u00e8ncies de km0.<\/p>\n

Perucchi \u00e9s la primera marca elaboradora de vermut a Espanya, des de 1876. El seu fundador va ser Augustus Perucchi<\/strong>, que procedent de Tor\u00ed (It\u00e0lia), es va establir a Barcelona en aquell any, on va residir fins als seus \u00faltims dies sense tenir descend\u00e8ncia. A dia d\u2019avui, es mant\u00e9 la f\u00f3rmula original de 1876, en el nostre vermut Perucchi Gran Reserva, icona de la Marca i la refer\u00e8ncia m\u00e9s venuda del portafoli.<\/p>\n

\"\"<\/a>

Xavier Martinez, propietari de Masergrup<\/p><\/div>\n

La f\u00f3rmula secreta de Perucchi Gran Reserva est\u00e0 composta per 50 bot\u00e0nics naturals<\/strong>, base de vi blanc d\u2019alta qualitat, principalment macabeu i sucre. Despr\u00e9s de la maceraci\u00f3 en alcohol dels bot\u00e0nics, la mescla est\u00e0 una mitjana de tres anys envellint per un proc\u00e9s anomenat de soleres i criadores en fudres de 4.500 litres a 9.000 litres, originaris de 1876. Per tant, en cada ampolla de Perucchi, podria haver-hi alguna gota del seu any de fundaci\u00f3.<\/p>\n

Addicionalment a la seva l\u00ednia premium i super-premium de vermuts, Perucchi 1876<\/strong> elabora un aperitiu exclusiu Spritz<\/strong>, amb mandarina i taronges amargues i licors d\u2019alta qualitat, com Limoncello, Arancello i licor de Caf\u00e8, totes f\u00f3rmules originals italianes de principis del segle XX.<\/p>\n

Amb l\u2019adquisici\u00f3 de Perucchi 1876 per part de Vermuts Mir\u00f3 ambdues marques sortiran beneficiades per m\u00faltiples sinergies<\/strong> que es generaran, tant a nivell industrial com a nivell comercial, ja sigui al mercat nacional HORECA i canal modern d\u2019alimentaci\u00f3. Perucchi exporta a m\u00e9s de 10 pa\u00efsos, sent els Estats Units el seu principal mercat, aix\u00ed com en la venda online.<\/p>\n

Perucchi<\/strong> continuar\u00e0 amb les seves tres unitats de negoci (elaboraci\u00f3, distribuci\u00f3 i retail) actives i refor\u00e7ades i amb tot el personal, que mantindr\u00e0 les seves categories laborals, els seus salaris i les seves antiguitats, subrogant-se a la nova companyia.<\/p>\n

Es preveuen uns creixements anuals del grup Mir\u00f3-Perucchi de doble d\u00edgit en els pr\u00f2xims anys, consolidant-se el lideratge en elaboraci\u00f3 i el reconeixement al mercat.<\/p>\n

Sobre MaserGrup<\/strong><\/p>\n

MaserGrup, fundat per Xavier Martinez el 1997, \u00e9s un dels principals grups empresarials de la prov\u00edncia de Tarragona, conformat per les empreses Tecnol, Fruselva i Mir\u00f3, entre altres, competint en diversos sectors, que el converteixen en una de les companyies m\u00e9s diversificades del sud de Catalunya. Tamb\u00e9 \u00e9s propietari de la Casa Nav\u00e0s a Reus, joia representativa del modernisme europeu, que mant\u00e9 tot el seu mobiliari interior original. Es tracta d\u2019un dels edificis m\u00e9s visitats de les comarques de Tarragona.<\/p>\n

MaserGrup, que dona feina a m\u00e9s de 1.200 persones en tres continents, estima facturar 230 milions d\u2019euros el 2025, amb un creixement d\u2019un 50% respecte l\u2019exercici anterior, especialment degut al desenvolupament de Fruselva Global, S.A., gran locomotora del grup, amb tres f\u00e0briques globals i pres\u00e8ncia comercial a m\u00e9s de 60 pa\u00efsos.<\/p>\n","protected":false},"excerpt":{"rendered":"

L\u2019empresa de Reus, l\u00edder en l\u2019elaboraci\u00f3 de vermut fundada el 1914, compra Perucchi 1876, la marca m\u00e9s antiga del mercat. Vermuts Mir\u00f3 (Emilio Mir\u00f3 Salvat, SAU), que forma part del grup empresarial MaserGrup amb base a Reus, propietat de l\u2019empresari Xavier Martinez, refor\u00e7a el seu lideratge al mercat espanyol ampliant el seu portafoli amb la […]<\/p>\n","protected":false},"author":1,"featured_media":235117,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-235120","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies"],"acf":[],"yoast_head":"\nVermuts Mir\u00f3 compra Vermouth Perucchi - Mir\u00f3 Vermouth | El aut\u00e9ntico vermouth de Reus<\/title>\n<meta name=\"description\" content=\"Vermuts Mir\u00f3 compra Perucchi 1876, la marca de vermut m\u00e9s antiga d'Espanya, i refor\u00e7a el seu lideratge dins de Masergrup\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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