{"id":233225,"date":"2025-01-12T13:36:08","date_gmt":"2025-01-12T11:36:08","guid":{"rendered":"https:\/\/vermutmiro.com\/miro-vermouth-mas-de-cien-anos-de-tradicion-y-pasion\/"},"modified":"2025-03-12T13:44:16","modified_gmt":"2025-03-12T11:44:16","slug":"miro-vermouth-mes-de-cent-anys-de-tradicio-i-passio","status":"publish","type":"post","link":"https:\/\/vermutmiro.com\/ca\/miro-vermouth-mes-de-cent-anys-de-tradicio-i-passio\/","title":{"rendered":"Mir\u00f3 Vermouth: M\u00e9s de Cent Anys de Tradici\u00f3 i Passi\u00f3"},"content":{"rendered":"

Des de 1914, Mir\u00f3 Vermouth<\/a><\/strong> ha estat sin\u00f2nim de tradici\u00f3, qualitat i autenticitat en el m\u00f3n del vermut. La seva hist\u00f2ria, arrelada a la comarca del Priorat i posteriorment a Reus, reflecteix una traject\u00f2ria de dedicaci\u00f3 i excel\u00b7l\u00e8ncia que ha perdurat al llarg de les d\u00e8cades.<\/p>\n

\n

Els Or\u00edgens a Cornudella de Montsant<\/strong><\/h4>\n

La hist\u00f2ria de Mir\u00f3 comen\u00e7a el 1914 a Cornudella de Montsant<\/strong>, un pintoresc poble de la prov\u00edncia de Tarragona. All\u00e0, la fam\u00edlia Mir\u00f3 va iniciar la seva activitat com a empresa vitivin\u00edcola a granel, establint-se al carrer Major n\u00famero 46. Aquesta etapa inicial va ser fonamental per assentar les bases d’una tradici\u00f3 que es mantindria viva fins als nostres dies.<\/p>\n

\n

Trasllat i Consolidaci\u00f3 a Reus<\/strong><\/h4>\n

El 1957, buscant expandir-se i apropar-se a un mercat m\u00e9s ampli, l’empresa es va traslladar a Reus, una ciutat amb una rica tradici\u00f3 vermutera. En aquesta nova etapa, es va constituir Emilio Mir\u00f3 y C\u00eda., centrant-se en la producci\u00f3 de vins aromatitzats i vins de licor a granel. Inicialment, es van establir al carrer Tetu\u00e1n n\u00famero 21 i, posteriorment, el 1963, al carrer Ample n\u00famero 45.<\/p>\n

La d\u00e8cada de 1970 va portar nous canvis. El 1975, l’empresa va passar a denominar-se Emilio Mir\u00f3 Salvat, S.A.,<\/strong> i un any despr\u00e9s es va traslladar a la seva seu actual al carrer Gual n\u00famero 10 de Reus. Aquest moviment va marcar el comen\u00e7ament d’una nova era de creixement i innovaci\u00f3 per a la companyia.<\/p>\n

\n

Especialitzaci\u00f3 i Expansi\u00f3 Internacional<\/strong><\/h4>\n

L’any 1983 va ser un punt d’inflexi\u00f3 per a Mir\u00f3 Vermouth. L’empresa es va especialitzar en la fabricaci\u00f3 de productes envasats, destacant els seus ic\u00f2nics Vermouth Rosso, Bianco i Extra Dry<\/strong>. Aquesta especialitzaci\u00f3 va permetre a la marca consolidar-se en el mercat nacional i comen\u00e7ar la seva expansi\u00f3 internacional.<\/p>\n

Durant la d\u00e8cada de 1990, sota la direcci\u00f3 de la segona generaci\u00f3 familiar, Mir\u00f3 va centrar els seus esfor\u00e7os en la marca pr\u00f2pia i en l’elaboraci\u00f3 del tradicional vermut de Reus. Aquesta estrat\u00e8gia va conduir a un creixement significatiu de la companyia, refor\u00e7ant la seva pres\u00e8ncia tant a nivell nacional com internacional.<\/p>\n

\n

Innovaci\u00f3 i Adaptaci\u00f3 als Nous Temps<\/strong><\/h4>\n

El per\u00edode entre 2016 i 2019 va estar marcat per l’inici de la fabricaci\u00f3 per a tercers, tant en marques de distribuci\u00f3 com en co-manufacturing. Despr\u00e9s de la p\u00e8rdua de Pere Mir\u00f3 Aguad\u00e9 el 2016, la seva esposa, Remei Prats, i el seu fill van assumir la direcci\u00f3 de l’empresa, aportant una visi\u00f3 renovada i adaptant-se als reptes del mercat actual.<\/p>\n

L’any 2020, Mir\u00f3 Vermouth va ser adquirida per Masergrup<\/strong>, iniciant una nova etapa marcada per l’expansi\u00f3 geogr\u00e0fica, el llan\u00e7ament de nous productes i la consolidaci\u00f3 de la marca en un mercat cada cop m\u00e9s competitiu.<\/p>\n

\n

Comprom\u00eds amb la Qualitat i la Tradici\u00f3<\/strong><\/h4>\n

Al llarg de la seva hist\u00f2ria, des de 1914, Mir\u00f3 Vermouth ha mantingut intacta la seva F\u00f3rmula Original<\/strong>, un secret familiar transm\u00e8s de generaci\u00f3 en generaci\u00f3. Cada ampolla \u00e9s el resultat d’una acurada selecci\u00f3 d’ingredients i de la saviesa en la seva combinaci\u00f3, reflectint m\u00e9s de cent anys de passi\u00f3 i dedicaci\u00f3.<\/p>\n

Avui dia, Mir\u00f3 Vermouth continua combinant l’artesania tradicional amb les \u00faltimes tecnologies en sistemes de filtraci\u00f3, estabilitzaci\u00f3 i envasat, assegurant que cada experi\u00e8ncia amb el seu vermut sigui tan fresca i emocionant com el primer dia.<\/p>\n

La hist\u00f2ria de Mir\u00f3 Vermouth, des de 1914, \u00e9s un testimoni de com la tradici\u00f3 i la innovaci\u00f3 poden anar de la m\u00e0<\/strong>, creant productes que perduren en el temps i que continuen delectant els paladars m\u00e9s exigents arreu del m\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"

Des de 1914, Mir\u00f3 Vermouth ha estat sin\u00f2nim de tradici\u00f3, qualitat i autenticitat en el m\u00f3n del vermut. La seva hist\u00f2ria, arrelada a la comarca del Priorat i posteriorment a Reus, reflecteix una traject\u00f2ria de dedicaci\u00f3 i excel\u00b7l\u00e8ncia que ha perdurat al llarg de les d\u00e8cades. Els Or\u00edgens a Cornudella de Montsant La hist\u00f2ria de […]<\/p>\n","protected":false},"author":1,"featured_media":233220,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[191],"tags":[],"class_list":["post-233225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-curiositats-miro"],"acf":[],"yoast_head":"\nMir\u00f3 Vermouth: M\u00e9s de Cent Anys de Tradici\u00f3 i Passi\u00f3 - Mir\u00f3 Vermouth | El aut\u00e9ntico vermouth de Reus<\/title>\n<meta name=\"description\" content=\"Des de 1914, Mir\u00f3 Vermouth ha estat sin\u00f2nim de tradici\u00f3, qualitat i autenticitat al m\u00f3n, sota la denominaci\u00f3 de Vermouth de Reus\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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